News

AAFES receives design award for Tinker AFB store

BY Michael Johnsen

DALLAS — The Retail Design Institute on Thursday recognized the Army and Air Force Exchange Service’s new store at Tinker Air Force Base for its fresh approach to retailing, with its Retail Design Legion of Honor award.

Working alongside Chute Gerdeman, a full-service retail branding and design firm, AAFES received honors in RDI’s International Store Design competition. The Exchange took first place in the large-format specialty stores category, with commanding general Maj. Gen. Bruce Casella and VP marketing and advertising Jim Skibo accepting the award on the Exchange’s behalf.

“We recognized a need to update our brand in order to communicate to military shoppers that we are here, ready with a new shopping experience, providing them with everything they need to outfit their unique military lifestyle,” Skibo stated. “The new brand marks a fresh and bold approach to the Exchange benefit.”

The renovations at Tinker AFB last year transformed the store into three major divisions: home, life and style, and customer service.

The Legion of Honor award was presented at the Retail Design Institute’s 40th International Store Design Awards presentation at Times Square in New York.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

New ‘Peanuts’ DVD packed with two films

BY Allison Cerra

HOLLYWOOD, Calif. — CBS Home Entertainment and Paramount Home Entertainment have brought together two beloved films based on the popular comic strip "Peanuts."

The "Peanuts Double Feature" DVD, which arrives March 15, includes "A Boy Named Charlie Brown," the first "Peanuts" full-length feature film, and "Snoopy Come Home."

Total running time of the DVD is approximately 166 minutes. The "Peanuts Double Feature" DVD will be available for the suggested retail price of $16.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Rayovac announces organizational changes

BY Allison Cerra

MADISON, Wis. — Battery manufacturer Rayovac has appointed a new senior brand manager and marketing coordinator to its North American hearing-aid battery division.

As senior brand manager, Ann Rule, a 14-year company veteran, will lead marketing efforts for the division, which produces the world’s leading auditory battery products. Jenna Johnson joins Rayovac’s hearing-aid battery division as its marketing coordinator.

“We are excited for Ann to expand her role and continue to shepherd the brand’s marketing initiatives,” said Randy Raymond, VP global sales and marketing of hearing-aid batteries at Rayovac. “Furthermore, with the addition of Jenna to our strong marketing team, we can continue to enhance the strategic initiatives core to our position as the No. 1 hearing-aid battery.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES