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7UP Retro pays homage to 1970s, 1980s

BY Allison Cerra

PLANO, Texas — 7UP is sporting two nostalgic looks designed by “The Celebrity Apprentice” finalists Marlee Matlin and John Rich.

New 7UP Retro celebrates the brand’s heritage by donning two designs similar to past looks last seen in the 1970s and 1980s. An in-store marketing campaign inspired by the decades will support the limited-edition packaging.

The 1970s look for 7UP Retro, designed by Matlin, features a flashy disco-ball can design. Matlin also developed a creative marketing campaign that includes a TV spot with a cameo from 1970s 7UP ad icon Geoffrey Holder, as well as a launch event that will include the Harlem Globetrotters.

Meanwhile, Rich’s 1980s design for 7UP Retro features bold zebra stripes. His creative marketing campaign includes a unique 30-second commercial featuring Dee Snider from Twisted Sister and a 1980s-themed launch event with a special performance by Def Leppard.

“As 7UP has evolved over the years, we’ve always stayed true to our roots as ‘the Uncola,’” Dr Pepper Snapple Group EVP marketing Jim Trebilcock said. “We’re excited to partner with ‘The Celebrity Apprentice’ to see what this year’s contestants can bring to a brand that has been a great-tasting part of Americana for more than eight decades.”

The two 7UP Retro designs are available nationwide for a limited time only.

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Nestle Waters kicks off sweepstakes for regional water brands

BY Allison Cerra

STAMFORD, Conn. — Nestle Waters is launching a new sweepstakes for each of its six regional spring water brands.

By visiting the website for one of the spring water brands — Arrowhead, Deer Park, Ice Mountain, Ozarka, Poland Spring and Zephyrhills — between May 13 and Nov. 30, consumers can enter the new Better Things in Life sweepstakes for the chance to win a grand-prize trip for four to their choice of 1-of-394 U.S. national parks, along with hundreds of other prizes, including tickets to theme parks and local sporting events.

No purchase is necessary to enter or win. Limit one entry per person per day during the sweepstakes.

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Kellogg’s U.S. cookie, cracker bakeries earn Energy Star certification

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg’s announced that seven of its U.S. cookie and cracker bakeries have earned the U.S. Environmental Protection Agency’s Energy Star certification.

The seven Kellogg’s facilities represent more than half of the 13 EPA-recognized U.S. cookie and cracker bakeries from multiple companies.

The certification builds on Kellogg’s commitment to reduce energy use and greenhouse gas emissions by 15% to 20% by 2015.

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