HEALTH

’70s Chia Pets coming back as a weight-loss supplement aid

BY Michael Johnsen

ATLANTA — Joseph Enterprises is looking to find a home for its ubiquitous Ch-Ch-Ch-Chia slogan among dietary supplement aisles with the presentation of the company’s Ch-Ch-Ch-Chia Omega-3 in both seeds and softgel formats in 2012, according to company officials presenting at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here earlier this month.

Even before its national market launch, the product has generated a buzz of sorts, being featured on the syndicated "The Dr. Oz Show" with host Mehmet Oz telling viewers, "This is the year you add chia to your diet." During the segment, which last aired in December 2011, Dr. Oz was presented with his own one-of-a-kind Dr. Oz Chia Pet. Dr. Oz went on to speak to the value of eating chia seeds to help with a weight-loss program.

Joseph Enterprises noted it will be using the Ch-Ch-Ch-Chia jingle to help promote the brand in 2012.

 


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Jamieson Labs to expand supplement business into U.S. from Canada

BY Michael Johnsen

ATLANTA — Toronto-based Jamieson Labs will be attempting to parlay its dietary supplement success in the Canadian marketplace — the Jamieson brand was the No. 1 branded supplement in Canada across nine categories through December, the company reported — into the U.S. market, according to Jamieson executives presenting at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here earlier this month.

The launch incorporates new packaging based on consumer research that specifically was designed for the U.S. marketplace across 10 SKUs initially. For its initial launches, the company has identified sizeable and growing categories with a solution that will prove a significant point of differentiation to what’s on the market today.

For example, Jamieson showcased its line of Probiotic Sticks at the conference — retailing for $19.99, the plum-flavored powder probiotic format is designed to go directly into the mouth versus being mixed with a beverage. The company also featured its Melatonin Strips, with the fast-dissolving thin strips as a delivery system, for the natural sleep market at a suggested retail of $8.99.

Other targeted categories include the vitamin D market and omega-3 fish oils.

 


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Mam introduces bottle designed to ease colic symptoms

BY Allison Cerra

WHITE PLAINS, N.Y. — A bottle designed to decrease colic symptoms among babies has entered the market.

Mam’s anticolic bottle, which features a patented base, is designed to reduce the stress associated with newborn feedings and decreases colic symptoms in babies by 80%, the company said. What’s more, the product also features nipple designs that eases the switch between breast-feeding and bottle feeding.

"Colic can be a stressful experience for the entire family. The Mam anticolic bottle is specially designed to reduce air intake during feeding, which helps alleviate colic symptoms," Mam VP marketing Christine Poppy said. "The bottle also helps minimize nipple confusion, making it the ideal choice for parents looking to ease the transition between breast and bottle at any stage of development."

Mam anticolic bottles are available in 5-oz. and 8-oz. sizes (blue, pink or white) and retails for $6.99 each or $18.99 for a pack of three at such retailers as Walmart, Buy Buy Baby, Target.com, and Diapers.com.

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