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7 Up, Project 7 announce partnership

BY Ryan Chavis

PLANO, TX — 7 Up announced that it is partnering with Project 7 — a company dedicated to making "products for good" — to give consumers the opportunity to give back to people and local communities around the world.

7 Up has made a significant donation to make an impact in the seven areas of need identified by Project 7, which include Feed the Hungry, Heal the Sick, Hope for Peace, House the Homeless, Quench the Thirsty, Teach them Well and Save the Earth. The initial donation will be spread equally among the areas. When consumers buy a specially marked 20 oz.-bottle of 7 Up soda, they’ll find a code under the cap. They can then log on to 7UP.com/Project7 and enter their code for one of the seven areas they’d like their donation to go toward.

“When we connected with 7 Up, we immediately recognized that we have an opportunity to positively affect people from all walks of life and give them the resources and tools they need to succeed,” Tyler Merrick, founder of Project 7, said. “This is the first time Project 7 has embarked on this type of partnership, and we couldn’t be more thrilled with this venture.”

The specially marked 7 Up bottles will appear on retail store shelves beginning this month through Nov. 30, 2014.

“Ultimately, the more consumers participate, the more 7UP gives, and the more good is done in the world,” Eric Blackwood, director of marketing for 7 Up, said.  

 

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R.W. Knudsen Family brings Nature’s Peak to shelves

BY Ryan Chavis

CHICO, Calif. — R.W. Knudsen Family on Wednesday announced the debut of Nature’s Peak, a line of juice blends.

Each 8-oz. cup of juice provides a half-cup serving of fruits and a half-cup serving of vegetables, the company said. Consumers can choose from Berry Veggie Blend, Orchard Veggie Blend and Tropical Veggie Blend.

The brand is inviting consumers to explore the benefits of fruit by visiting "The Orchard," an interactive destination featured on the brand’s website that engages users with facts about fruit.

 

 

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Trailblazer Foods brings Pacific Northwest products to Albertsons

BY Antoinette Alexander

PORTLAND — Trailblazer Food Products, a manufacturer of private-label and branded grocery products in the western United States, has announced that it is partnering with grocer Albertsons to stock regional products including Walls Berry Farm Preserves and Nalley’s Lumberjack Syrup.

"Albertsons is always looking for quality products to share with our customers," added Dennis Schwarz, VP marketing and merchandising for Albertsons. "Walls Berry Farm Preserves and Nalley’s Lumberjack Syrup are well-loved brands for a reason: rich flavor that speaks to their Northwest roots. We’re excited to introduce these top-quality, local products to our Northwest customers."

The Trailblazer Foods brands are currently on Albertsons store shelves in Oregon and Washington.

Walls Berry Farm Preserves’ original recipes date back to 1850, when the Walls family moved to Oregon’s Willamette Valley. Albertsons now carries the marionberry, strawberry, red raspberry and four berry varieties.

The Nalley’s Lumberjack Table Syrups available at Albertsons include original- and butter-flavored.
 

 

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