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4C introduces Vitamin Stix portable drink mix

BY Jenna Duncan

NEW YORK 4C has launched 4C Totally Light2Go Vitamin Stix drink mix packets. The flavored drink packets are fortified with vitamins and have no sugar and no calories.

The purpose of the drink mixes, the makers say, is to add to water bottles for more flavorful refreshment. Totally Light2Go Vitamin Stix come in three varieties: kiwi/strawberry-flavored Vision with vitamin A, B vitamins, vitamin C and lutein,; citrus/passionfruit-flavored Reboot with B vitamins, vitamin C, and guarana; and, acai and dragonfruit-flavored C-Drive with antioxidants, B vitamins, vitamin C, chromium, taurine and zinc.

Totally Light2Go makers say they are targeting women with the product and also claim that those who try them should not worry about consuming empty calories or facing “sugar crashes” because the drink mixes are flavored with Splenda.

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Jell-o adds sweepstakes push to packaging

BY Jenna Duncan

NORTHFIELD, Ill. Kraft is labeling Jell-o packaging with information for its latest sweepstakes with a winning prize trip to Los Angeles for a “red carpet” event.

Customers can check to see if they’ve won by entering codes found on Jell-o pudding and gelatin products at the Jell-o Web site (www.jello.com) through June.

The grand prize is a trip for four to Los Angeles, including air fare, hotel, $6,000 in spending money, bleacher-seat tickets to an awards show, plus other luxury extras.

The promotion was designed to carry the message that people can get ready for the red carpet by eating Jell-o, because it contains fewer calories.

Around 27 million packages of gelatin and pudding will carry the promotion.

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ShopRite, Wegmans in New Jersey to stop carrying cigarettes

BY Jenna Duncan

ELIZABETH, N.J. Six ShopRite stores in the New Jersey area will stop selling tobacco products this month. Wegmans has also ended tobacco sales in 70 of its stores since last month.

Many retailers have concluded that it is simply not profitable to stock cigarettes because the New Jersey state excise tax is so high. In fact, New Jersey has the highest tax on tobacco in the U.S. at $2.58 cents per pack, before the federal tax of 39 cents. Many smokers in the state shell out more than $7 per pack.

The state tax on cigarettes is $1.15 in neighboring Delaware, $1.35 per pack in Pennsylvania and $1.50 per pack in New York State.

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