BEAUTY CARE

3Rx Skin Therapy’s new line targets skin damaged by medical conditions

BY Antoinette Alexander

SOUTH BRUNSWICK, N.J. — 3Rx Skin Therapy has announced the introduction of a new skin care line to help repair and rejuvenate skin damaged by such cancer treatments as chemotherapy and radiation, and other dry skin issues caused by medical conditions.

Developed with an exclusive patented technology, HylaSpongeSystem, the line of products promises to provide instant and long-term relief by restoring a natural balance to the skin’s look and feel. The HylaSpongeSystem, developed by the Matrix Biology Institute, acts like an elastic “second skin” and continually hydrates the skin’s surface and delivers water to its deeper layers, the company stated.

Acting much like a sponge, HylaSpongeSystem has the ability to hold 100 times its weight in water. Subsequently, hydration is greater, longer-lasting and more effective for skin care.

“Treatments for cancer, such as radiation and chemotherapy, can assault the skin’s moisture, making it uncomfortably dry or exceptionally irritated,” stated Andy Levenkron, founder at 3Rx, who also has spent the past 20 years developing several brands within the health and beauty industry. “Formulated with soothing and rejuvenating properties, the 3Rx Skin Therapy line was designed especially to help cancer patients and others who suffer from dry skin conditions. Our product helps to restore the skin to its natural state and greatly reduce painful dryness.”

The product line includes:

  • Gentle foaming cleanser is a mild cleansing solution that is designed to renew dry skin, which encourages the cell renewal process by eliminating impurities, dead surface cells and toxins;

  • Targeted serum restores damaged skin with a light, liquid gel crafted to return the skin’s firmness and elasticity, while enhancing its natural radiance; and

  • Daily body repair cream helps to rejuvenate the entire body, with a cream that quenches excessively dry skin and helps recapture the skin’s vitality and resilience.

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Clio Designs names VP sales, Mexico and Latin America

BY Antoinette Alexander

BOSTON — Personal care company Clio Designs has hired Gabriel Rodriguez as VP sales for Mexico and Latin America.

With more than 18 years of experience in the grooming and personal care business working for such industry players as Wahl and Helen of Troy, Rodriguez brings his expertise in strategic sales and marketing development to Clio. 

Most recently, Rodriguez worked at Helen of Troy as director of sales in Mexico.

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SoftSheen-Carson makes donations to Women’s Academy for Excellence

BY Antoinette Alexander

NEW YORK — Ethnic hair care brand SoftSheen-Carson donated computers, printers, hair products and educational tools to the Women’s Academy for Excellence.

The Women’s Academy for Excellence is a New York-based organization that cultivates dynamic, participatory learning, which enables student to experience success on various levels, particularly in the fields of math, science and technology.

The donation comes as part of the SoftSheen-Carson "Beauty IsS" campaign, which encourages consumers and employees to be inspired by giving, sharing and learning by giving back to their communities and inspiring beauty in others. Now in its second year, the SoftSheen-Carson "Beauty IsS" campaign kicked off the season of giving by donating computers and printers for the school’s business center, and SoftSheen-Carson hair products and mannequins for their cosmetology class. In addition, Shannon King, SoftSheen-Carson educational director and a SoftSheen-Carson Style Squad member, will host a seminar for the cosmetology class.

"One of SoftSheen-Carson’s core principles as the leading expert in hair care for people of color is to provide products and tools that help the community define and express beauty on their own terms. We are honored to support The Women’s Academy For Excellence," stated Angela Guy, SVP/general manager for SoftSheen-Carson. "We hope to inspire students at the academy to live their lives with beauty."

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