BEAUTY CARE

3M reintroduces Cavilon line

BY Antoinette Alexander

ST. PAUL, Minn. 3M Skin and Wound Care has announced the relaunch of the 3M Cavilon professional skin care line, a range of products to help prevent skin damage from moisture, friction and adhesive trauma, following research and surveys of caregivers and clinicians.

The revamped line has new, innovative packaging to easily identify the right product for a specific need.

The company also plans to introduce new Cavilon products, starting later this year with Cavilon anti-fungal cream. This new product is designed to relieve redness, irritation, scaling, itching, discomfort and burning due to athlete’s foot, jock itch and ringworm. It also offers barrier properties to help protect against moisture. Furthermore, 3M will be adding enhanced product formulations, sizes and new patient-friendly delivery systems to the Cavilon line in 2011.

"We have long been a trusted name among clinicians," stated Marcello Napol, global business director of 3M Skin and Wound Care. "As a company grounded in research and innovation, we understand the demands on healthcare professionals today. Making sure that we help caregivers quickly reach for the right product for the right situation is an important part in being a trusted partner."

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Pucker up for Blistex’s newest lip protection balm

BY Michael Johnsen

OAK BROOK, Ill. Blistex last week launched its Five Star Lip Protection lip balm as an all-weather, all-season lip balm, keeping lips covered in all weather conditions.

 

The new lip balm contains an advanced formula that includes glycerin, an ingredient that retains moisture in dry air by pulling in up to 20% of its weight in water from the surrounding environment; candelilla, an ingredient that forms a barrier against moisture-robbing wind; wheat germ oil, which rehydrates heat-stressed lips; calendula oil to help soothe and heal cold-chapped lips that result from colds and the winter months; and four sunscreens that provide a broad spectrum SPF 30 UVA/UVB for year-round sun protection as recommended by the American Academy of Dermatology.

 

 

Suggested retail price falls between $1.59 and $2.49.

 

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Elizabeth Arden to develop fragrance line for Taylor Swift

BY Antoinette Alexander

NEW YORK Elizabeth Arden has signed an exclusive global licensing deal with music star Taylor Swift to develop her own line of fragrance products.

 

The deal includes the development, marketing and distribution of fragrances and ancillary products. The first fragrance will debut in prestige retailers in North America during fall 2011. Swift will be involved in all aspects of product development, packaging and advertising.

 

"We are very enthusiastic about partnering with Taylor Swift,"stated Ronald Rolleston, EVP of Elizabeth Arden. "Her rise to superstardom has been meteoric, and her multiple awards and incredible record sales are a testament to her extraordinary talent. Equally important to us is what Taylor represents as an artist: a role model who inspires her global fan base every day. We look forward to launching a new fragrance brand that reflects every facet of this extremely talented young artist."

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