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30,000 Kraft employees volunteer to make a ‘delicious difference’

BY Allison Cerra

NORTHFIELD, Ill. — As part of its annual week of volunteer service, Kraft Foods said that about 30,000 employees from 60 countries will improve communities around the world.

Last year, Kraft Foods employees contributed nearly 155,000 volunteer hours during "Delicious Difference Week" — more than triple since 2008 — and this year expects to garner upwards of 200,000 volunteer hours. Employees this year will team up with both global and local nonprofits, including Feeding America, Helen Keller International, KaBoom!, Save the Children and INMED Partnerships for Children.

"Our employees play a vital role in their communities all year long — serving lunch at local soup kitchens, teaching children about health and nutrition, building playgrounds, planting community gardens, and in so many other ways," Kraft chairman and CEO Irene Rosenfeld said. "And with more than 700 volunteer events in 60 countries this year, it will undoubtedly be our biggest and most impactful week of volunteer service ever."

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Campbell’s teams up with Wolfgang Puck to launch Italian sauces

BY Allison Cerra

CAMDEN, N.J. — Campbell’s is hoping consumers are ready to "mangia" as it launches a new line of Italian sauces under the Wolfgang Puck brand.

Each of the new sauces, which are available at grocery stores nationwide this fall, are packaged in a distinctive 16-oz. jar to offer restaurant-inspired dinner at home, Campbell’s said. The new varieties include:

  • Arrabbiata: Spicy marinara and roasted red pepper combine for a distinctive sauce with real kick;

  • Creamy vodka: A combination of tomatoes and fresh cream is finished with a splash of vodka;

  • Four cheese: Parmigiano, ricotta and asiago cheeses are combined with tomatoes, fresh garlic and cracked black pepper, then finished off with mascarpone cheese for a sweet and unexpected creaminess; and

  • Tomato basil: A blend of tomatoes, garlic and sweet basil makes this sauce a great way to bring classic Italian dishes to the next level.

Wolfgang Puck Italian sauces will retail for $2.79.

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Jones Soda celebrates breast cancer awareness with limited-edition flavor

BY Allison Cerra

SEATTLE — Jones Soda has introduced a limited-edition beverage in support of Breast Cancer Awareness Month.

New breast cancer awareness soda features various pink-themed images, including a black-and-white photo of world snowboarding champion Lindsey Jacobellis, who recently was tapped to serve as part of the Jones Soda Athletic Team. A portion of the sales from the soda will be donated to the nonprofit organization, Boarding for Breast Cancer (B4BC).

Jones Soda’s breast cancer awareness soda is available in four packs of 12-oz. glass bottles for a suggested retail price of $4.99, and will be sold in select grocery stores around the country.

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