BEAUTY CARE

2014 Insights into the Beauty Consumer

BY DSN STAFF

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PuffCuff Hair Clamp wrangles big hair

BY Antoinette Alexander

HOUSTON — Entrepreneur Ceata E. Lash experienced migraines when wearing elastic bands on her voluminous, naturally coily hair. Banana clips and other hair accessories were more suitable for thin or straight hair, neither which she possessed. Frustrated, she set out on a mission to create a functional tool to both secure big hair and allow it to maintain fullness without cinching, pulling or causing the user pain. Enter the PuffCuff Hair Clamp.

Launched in February of 2014, the PuffCuff Hair Clamp was well received by the burgeoning natural hair community in the United States, United Kingdom and the Netherlands. The durable, round, clamp has short teeth and a hook closure designed to accommodate Afro textures. According to Lash, this unisex tool meets the needs of a multicultural society whose hair is challenging to manage and even intimidating to stylists.

"The PuffCuff is the replacement for obsolete hair accessories for the millions who have thick, textured hair and want to achieve trendy styles without pain or breakage,” said Lash, who insists the clamp is not a banana clip.

Now only available in its original 5-in. clamp, the PuffCuff will soon launch its Jr, Mini and Micro sizes in early 2015, opening up the customer base to include those with wavy, straight and less dense hair.

For the holidays, PuffCuff debuted its limited edition PC Toolbox, a beauty gift box full of specially selected styling tools for grooming and maintaining locks. It also includes the original 5-in. PuffCuff Hair Clamp.

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Arithmetic’s Acne Control Complex targets adult acne

BY Antoinette Alexander

SAN FRANCISCO — Premium skin care company Arithmetic has officially launched its Acne Control Complex.

"It's the one pimple treatment everyone over 20 needs to know," said founder Andy Bosselman, who himself struggled with acne as an adult.

Arithmetic is aiming to set a new standard for the skincare industry. Optimized to help adults achieve clear, healthy skin, each product includes premium ingredients and natural moisturizers, making Arithmetic the first prestige brand specifically for adults with skin prone to blemishes and acne, the company stated.

Conventional topical treatments are designed to blast teen skin with harsh chemicals that dry the complexion. But this approach actually hurts adults more than it helps because the complexion becomes thinner, dryer, and more sensitive as people mature, starting at around age 20 years, according to the company.


Today, more than half of women in their 20s and 43% of men experience acne — and a high rate of prevalence continues throughout the 30s, 40s and even 50s, according to the Journal of the American Academy of Dermatology.

Quietly released in 2013, thousands of adults have purchased the Acne Control Complex prior to Friday’s official launch.

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