In 2011, more women can get the ‘London’ look
NEW YORK Rimmel London, a Coty brand, is looking to help beauty mavens achieve Brit-girl style with the early 2011 launch of new makeup for eyes, lips and face.
For face is the new Match Perfection foundation, which features Smart-Tone technology to mimic skin’s natural texture and tone for a match that promises to cover imperfections with traceless blendability. An oxygen complex helps skin breathe as the blue-sapphire complex fights yellow undertones to prevent skin from looking sallow. It comes in 16 different shades and is priced at $8.99 each.
For lips there’s the new Moisture Renew lip gloss SPF 15. Infused with moisture-boosting collagen, hyaluronic acid and vitamins A, C and E, the formula promises to reduce dryness by 95% while shielding lips from the sun’s harmful rays with SPF 15. The gloss comes in 14 shades and is priced at $6.47 each.
For glam day or night there’s the new Glam’Eyes eye shadows and Glam’Eyes Day 2 Night mascara.
Inspired by the trend-setting London fashion scene, Glam’Eyes eye shadow palettes are quilted and embossed with the Rimmel London crown. The collection includes quad, trio and mono palettes in a bold spectrum of shades to create looks ranging from daytime demure to notice-me, night-out brights. Prices are $5.71 for quad palettes, $5.17 for trio palettes and $3.49 for mono palettes.
The new Glam’Eyes Day 2 Night mascara offers two mascaras in one system. The mascara features a double cap that allows for lash customization. The pink cap is for the lengthening formula for up to 75% more length, and the black cap is for the volumizing formula for up to 12 times more volume. The formula is buildable so users can create the look they want for day or night. It is available in extreme black and black shades and is priced at $7.99.
Shining up lips sensationally
NEW YORK —Judging by the sales numbers, the overall lip gloss category has lost some of its luster. However, that couldn’t be further from the truth for Maybelline New York’s Shine Sensational lip gloss.
The Shine Sensational collection, which is comprised of 18 shades, like Cocoa Fever, Crazy for Caramel and Berry Dazzle, has been a hit among beauty mavens.
The collection launched in January 2010, and, according to the 12-week data ended Sept. 5 from SymphonyIRI Group, sales soared to $2.3 million, taking the No. 2 spot behind L’Oréal’s Infallible lip gloss. For the 52 weeks ended Sept. 5, sales totaled more than $7.5 million across food, drug and mass (excluding Walmart, club stores and gas/c-stores).
Shine Sensational lip gloss features undiluted pigments for crystal-clear color and has fruit nectars to enhance taste and provide shine.
Shopability, new products save face at drug, mass
Sales of face and eye makeup have been on the rise in the mass market thanks, in part, to product innovation, cash-strapped shoppers buying more mass beauty brands and a greater effort by pharmacy retailers to make the beauty space a posh shopping environment.
According to data provided by SymphonyIRI Group, sales of facial cosmetics (e.g., blush, bronzer, foundation and concealer) rose 5.7% to more than $236 million, as sales of eye makeup rose 8.7% to roughly $267 million for the 12 weeks ended Sept. 5, across food, drug and mass (excluding Walmart, club stores and gas/c-stores).
Among the biggest launches to grace the beauty wall will be Maybelline New York’s new FitME! Collection. This collection, which will hit retail shelves in January, not only features the brand’s largest range of shades to date, but also introduces a new “fitting process” for women when choosing shades. The FitME! cosmetics wall will feature a “Fit Finder” tool making it easy for women to find the right shade of foundation, as well as the corresponding shades of concealer, powder and blush. The wall is segmented into rows, each representing an intensity (e.g., light, medium or dark).
Revlon not only recently introduced its Almay One Coat Dial Up mascara, which has an adjustable dial so consumers can achieve full, fuller or fullest lashes, but also has expanded its Almay Smart Shade franchise with a new anti-aging concealer, which adjusts to skin tone.
Revlon recently launched its Revlon Grow Luscious mascara with a lash-enhancing formula. According to Revlon, 96% of women using the mascara saw instantly longer, fuller, lusher lashes.
There’s also the new Rimmel London Lash Accelerator mascara from Coty. Its Grow-Lash complex promises lashes will look up to 80% longer instantly and, after 30 days of continued use, will appear up to 117% longer.