Church & Dwight is leveraging its First Response brand into the dietary supplement set with the launch of First Response multivitamin gummies, which target reproductive health and prenatal/post-natal need states. First Response multivitamin gummies were developed to provide women with the recommended amount of folic acid in an easy-to-consume gummy form.
Beauty brands are looking to ramp up sales and jazz up the depilatories segment with convenient delivery methods, enhanced formulas and a greater social media outreach.
The world of beauty oils continues to expand with the recent introduction of Oil Essentials at Walmart.
LED Technologies has teamed up with kathy ireland Worldwide to develop reVive Light Therapy. The products, launched at Walgreens.com and Rite Aid this spring, offer the latest technology in four key areas: anti-aging, uneven skin tone and hyperpigmentation, acne and skin healing.
Lornamead’s Yardley London has jumped on the naturals trend with its new Nourishing Elements Artisan Soap.
Due to the popularity of the Hallmark Signature Collection card line, Hallmark is introducing Hallmark Signature Gift Wrap. The new line began rollout to the drug channel in February and will continue to introduce line extensions throughout 2015.
Designer Greetings has introduced a new line of Deluxe Boxed Notes.
Looking to help the 54% of consumers who are concerned about enamel, Colgate recently launched the new Colgate Enamel Health toothpaste and, judging by the results, the oral care brand has hit a nerve.
Bee Bald is on a mission to help men up their grooming game. The company recently broadened its product portfolio with the new Smooth Plus with SPF 30, which joins a full lineup of men’s grooming products.