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Lumene ventures into anti-aging

Finnish beauty brand Lumene has kicked off 2014 with a bang with revamped packaging and a broadened product portfolio. The evolution continues as the company further extends its Bright Now line into anti-aging.

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Dial ups body wash game

Looking to ride on the coattails of the popularity of vitamins and yogurt in food, Henkel’s Dial brand released earlier this year its new Yogurt Body and Vitamin Boost wash.

McNeil launches dissolvable Zyrtec tablets

FORT WASHINGTON, Pa. — McNeil Consumer Healthcare recently introduced a new form to the Zyrtec portfolio of allergy-relief products — an oral, dissolvable tablet. Delivering the same effective 24-hour relief, Zyrtec Dissolve Tabs contains 10 mg of citrus-flavored cetirizine that melts in the mouth.

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All adds new OXI single-dose form

All laundry detergent has extended its All Mighty Pacs and All OXI families with new All Mighty Pacs OXI, pacs formulated with OXI-power stain fighters with triple-play action to fight tough stains, whiten and brighten, according to the company.

Febreze launches Allergen Reducer

In time for spring allergy season, Procter & Gamble has introduced Febreze Fabric Refresher Allergen Reducer, a product that eliminates odors and reduces up to 95% of inanimate allergens from pollen, pet dander and dust mite matter that can become airborne from fabrics after making their way into the home.

Spooky TWIX ghosts intro for Halloween

Mars Chocolate North America is launching a number of treats for Halloween 2014. The Halloween chocolate category exceeded $1 billion in sales for the first time in 2013, with an increase of 6.4% over the previous year, according to Mars.