Walk a mile in these shoes ... then buy 'em at ASICS' new store

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Sneaker and sports apparel manufacturer ASICS in March will open a new flagship store in Hoofddorp, The Netherlands.

The store showcases ASICS’ entire running collection and selected products from ASICS’ other sports performance categories.

The Foot ID and Running LAB form a two-story structure in the center of the store.

The Running Lab offers extensive body analyses, including foot shape, leg alignment, running technique, strength and endurance, and customized advice on how to improve technique and performance.
 

The Foot ID is a high-tech system that combines static and dynamic measurements to ensure proper shoe selection based on customers’ individual biomechanical profiles.

The store will open on the Stadhouderskade at the entrance of greater Amsterdam’s most popular running path, the Vondelpark.

Sneaker and sports apparel manufacturer ASICS in March will open a new flagship store in Hoofddorp on the Stadhouderskade, at the entrance of greater Amsterdam’s most popular running path, the Vondelpark. Beyond the basic sneaker-purchasing experience, the 6,458-sq.-ft. store touts several exclusive features, including a Running Lab, Foot ID system and Running Club.