WAG’s Shannon Curtin talks innovation, co-creation at 2013 Elevation Forum

“If your brand was delisted tomorrow, would anybody care?”

That’s the cold, hard question retailers and manufacturers need to confront. That was a key message Shannon Curtin, Walgreens group VP beauty, personal care and seasonal, had for attendees of a special one-day summit co-hosted by The Drug Store News Group and the Mack Elevation Forum in August called “Seven Ideas to Create the Future.”  In the first part of this DSN Executive Viewpoints video series, Curtin discusses the art of “co-creation innovation,” the key obstacles that stand in the way of true collaboration between manufacturer and retailer partners, and the critical rules of engagement to drive mutual success.

Also see the videos below for important announcements from our sponsors Beiersdorf and Pacific World.