With the Shopper Marketing Expo quickly approaching, taking place Oct. 8 to 10 in Chicago, the Path to Purchase Institute is offering a preview of some key educational seminars for attendees.
Christopher Brace, founder, Shopper Intelligence, provides a preview of his upcoming symposium, "Consumer and Shopper Insights: The Foundation for Integrating Consumer, Shopper and Trade Planning," at the Shopper Marketing Expo, Oct. 8-10 in Chicago. Brace will focus on bringing specificity to the discussion of insights so that attendees can use them to create a seamless brand experience.
Diane Oshin, Group Publisher, Time Inc., previews her upcoming Shopper Marketing Expo seminar "Understanding Smart Shoppers: Consumer Segments You Can't Afford to Ignore" on on Wednesday, Oct. 9th, where she will share ground-breaking research on what motivates today's "smart shopper."
To register, visit ShopperMarketExpo.com.