Inside Sam's Club: Building on awareness, prevention and solutions

In late January, DSN.TV traveled to Bentonville, Ark., for an exclusive look at what Sam's Club is doing to win in health and wellness. In part 1, SVP health and wellness Jill Turner-Mitchael and VP health and family care Jason Reiser explain Sam's Club's three-tiered merchandising strategy built around awareness, prevention and solutions.

To see part 2 of the series, in which Reiser and VP consumables George Agnacian discuss the important role suppliers play in creating a unique and relevant offering for its members, click here.