December 17, 2014

There are two things amazing about this commercial. First, that the O’Donoghue family depicted in it, numbered 15 children in all. Second, the baby James Jr., grew up to be the soccer coach for DSN publisher Wayne Bennett’s son Alex.

December 17, 2014

CVS has developed an omnichannel strategy for this holiday season. The retailer is focused on targeting customers online, on mobile and in stores.

 

December 17, 2014

They say the Holidays are a time for reflection and with Super Bowl Sunday — perhaps the biggest night of the year for TV advertising — just around the corner, the editors and publishers of DSN thought it would be fun to look back at our top 12 TV commercials of all time for CPG brands. Did your favorites make the cut?

December 17, 2014

To date, the Food and Drug Administration's Center for Drug Evaluation and Research has approved 35 novel new drugs in 2014, compared to 27 in 2013. 

December 17, 2014

The Food and Drug Administration on Wednesday approved Xtoro (finafloxacin otic suspension), a new drug that's used to treat acute otitis externa, commonly known as swimmer's ear. 

December 17, 2014

Former Helen of Troy executive Tom Gebhart has joined Bio Ionic as COO.

December 17, 2014

The Generic Pharmaceutical Association on Wednesday expressed concerns that the current structure of the Trans-Pacific Partnership agreement (TPP) will impede generic utilization.

December 17, 2014

The only men’s fragrance that came with its own self-defense guide, played off the idea that it “is so powerful, it drives women right out of their minds,” as the announcer in the commercial instructs. Lovers of the old Pink Panther movies are reminded of Inspector Jacques Clouseau’s live-in butler, Cato Fong, whose responsibilities included randomly ambushing his employer, in order to sharpen his martial arts skills.

 

December 17, 2014

Inergetics on Wednesday announced a national multimedia advertising campaign to promote its women's weight loss lifestyle supplements, Bikini Ready.

December 17, 2014

Ipsen Biopharmaceuticals on Tuesday announced that Somatuline Depot (lanreotide) Injection 120 mg (referred to as Somatuline) was approved by the U.S. Food and Drug Administration for the treatment of gastroenteropancreatic neuroendocrine tumors.

December 17, 2014

Kroger announced Wednesday that the company has been accepted as an elite member of Energy Star Certification Nation by the Environmental Protection Agency. 

December 17, 2014

“Let’s get Mikey [to try it],” Mikey’s older brothers conspire, “He hates everything.” There is an undeniable honesty to the pitch that helped make it one of the most iconic and longest running commercials in television history — “Mikey” was in college by the time the ads stopped appearing.

December 17, 2014

McKesson Patient Relationship Solutions on Wednesday announced the successful launch of LoyaltyScript@Retail.

December 17, 2014

Menasha Packaging Company and Shelfbucks recently finalized an agreement to innovate and redefine in-store product merchandising with the launch of POP displays that incorporate iBeacon technology to actively engage with shoppers, while enabling brands and retailers to measure and manage in-store promotional campaigns.

December 17, 2014

Long before Dos Equis gave us “The Most Interesting Man in the World,” Miller Brewing gave us the Lite Beer guys, a motley group of former professional athletes, coaches, sports writers…and Rodney Dangerfield, too. All you could ever want in a beer commercial — and less.

December 17, 2014

Namath took some brutal hits in his NFL career, but in this memorable ad, Broadway Joe is “about to get creamed” by the most celebrated cover girl of the 70s — and he can hardly contain his enthusiasm. 

December 17, 2014

When Terry Crews tells you to use a product, you better use it. The former-NFL-player-turned-action-film-hero flexes muscles most human beings don’t have in his series of surreal pitches for Old Spice’s “odor-blocking power.”

December 17, 2014

How do you bring new life into a 75-year-old after-shave brand? Old Spice has found new relevance — and most important, a new generation of users — with fresh new scents, new products like body wash and a slick ad campaign that combined TV and social media. Isaiah Mustafa, AKA “the man your man could smell like,” makes a series of rapid-fire appeals to women, playing off the idea that women are in charge of the shopping list.

 

December 17, 2014

Pharmavite announced Wednesday that it has acquired FoodState, makers of whole food supplements, sold under the MegaFood and Innate Response brands.

December 17, 2014

Beauty brand philosophy is collaborating with Grammy-nominated singer/songwriter Natasha Bedingfield on an exclusive, original song to spread hope to women everywhere.

December 17, 2014

PL Developments on Wednesday announced that it has added menopause relief supplement, EstroG-100, to its private-label portfolio.

December 17, 2014

When Suzy Batiz launched Poo-Pourri about seven years ago she had no idea the success that the before-you-go toilet spray would enjoy. Leveraging humor as an angle to break through the taboo topic, Poo-Pourri has doubled in growth since its launch thanks, in large part, to a successful Internet marketing campaign that catapulted the brand to international awareness and success. DSN recently caught up with Batiz to learn more about the brand's success story.

 

December 17, 2014

Indisputably the best of the “Snickers: You’re not yourself” campaign, maybe the only thing funnier than Betty White saying, “That’s not what your girlfriend says,” to the 20-something guy in the huddle, who had just accused her of playing “like Betty White” in their pick-up mud football game, is Abe Vigoda getting pummeled in the final sequence.

December 17, 2014

Some may remember Herschel Bernardi for his Emmy-nominated role as Lieutenant Jacoby on TV’s Peter Gun, but he’ll always be known best as the voice of “Charlie the Tuna,” a fast-talking tuna in a Greek fisherman’s hat and sunglasses, who was always working a different angle to prove he had what it took to be caught, processed and packed into a 4-oz tin can with water (or oil).