February 13, 2014

Procter & Gamble’s Gillette is promoting its new Clinical Clear Gel deodorant by partnering with the NFL, NFL.com and NFL Films to unveil “Pressure Points: Presented by Gillette Deodorant,” an eight-installment web series about three potential 2014 NFL Draft picks.

October 2, 2013

Procter & Gamble’s Gillette has announced the kick off of its “Best a Fan Can Get Sweepstakes” where fans across the country have the opportunity to win NFL prizes, including one grand-prize winner who will receive a pair of season tickets to their favorite NFL Team — for the rest of their life.

September 6, 2013

Bud Light announced on Thursday the start of its newest marketing campaign for the 2013 National Football League season. The official beer sponsor of the NFL, Bud Light's new campaign will include new TV creatives and NFL- and team-specific packaging.

September 3, 2013

This fall, football is going femme as Procter & Gamble’s CoverGirl is teaming up with the NFL to celebrate the League’s female fans.

August 5, 2013

The Jacksonville Jaguars late last month announced a five-year partnership with Publix whereby Publix becomes the "Official Supermarket of the Jaguars."

February 8, 2013

Sleep as a category has been lights out of late.

December 4, 2012

CVS/pharmacy and MinuteClinic are reminding families during National Influenza Vaccination Week about the importance of receiving their flu vaccinations, and are partnering with the Centers for Disease Control and Prevention and the NFL Retired Players Association to increase awareness about the benefits of annual flu vaccination.

September 6, 2012

Bud Light is continuing its sponsorship of the National Football League through its "Year of the Fan" campaign, which seeks to enhance the NFL experience for fans everywhere through a variety of promotions, events, offers and contests.

July 24, 2012

PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

June 25, 2012

This will be the last time I walk an NACDS Marketplace floor. Ever. I’m done. Because next year, it will be the Total Store Expo, and I’m already getting a little jazzed about that. But that’s a year away, yet. For now, let me share some snippets around some of the products and suppliers I found interesting making my last walkthroughs on the Marketplace show floor. Ever.

June 19, 2012

The NFL Players Association last week announced a new licensing relationship with TheraPearl, a consumer products company specializing in hot and cold pack technology.

March 19, 2012

The Global Market Development Center on Monday announced Party Animal has joined the manufacturer's association.

February 2, 2012

The National Football League's New Orleans Saints offensive line has been selected as the winner of the 2011 Madden Protectors Award, presented by Procter & Gamble's Prilosec OTC and Hall of Fame coach John Madden, in honor of the NFL’s best offensive line, during a press event in Indianapolis.

October 31, 2011

Procter & Gamble on Monday announced its third year of being an official sponsor of the National Football League in support of its Gillette, Head & Shoulders, Prilosec OTC and Vicks brands.

September 26, 2011

Procter & Gamble on Monday announced its Vicks-brand NyQuil and DayQuil will pick up on its “Most Dedicated Fan” Contest with Drew Brees, quarterback for the New Orleans Saints.

September 8, 2011

Procter & Gamble’s Old Spice brand has announced the launch of its new "Smell Better Than Yourself" advertising campaign, which is centered around the Old Spice Red Zone collection of deodorant, body spray and body wash.

February 2, 2011

As an official sponsor of the National Football League, Procter & Gamble has donated $300,000 to the NFL's campaign to fight childhood obesity and promote health and wellness among kids nationwide.

January 28, 2011

Unilever's Axe brand is working with the NFL's St. Louis quarterback, Sam Bradford, to promote the launch of its new Axe Hair Buzzed Look cream + SPF 15.

January 25, 2011

Pittsburgh and Green Bay, Wis., retailers ought to have plenty of sore throat remedies in preparation for the Super Bowl — 28% of sore throat sufferers got that pain by cheering and screaming, according to a new study released Tuesday by Prestige Brands.

January 24, 2011

Febreze teamed up with the Dallas-Fort Worth Salvation Army to collect new and gently used sports equipment and athletic gear at the "NFL Experience," an exhibit held at the Dallas Convention Center.