Excedrin relaunched in the United States in 2013 and is doing well. The brand generated $130 million between its Excedrin tablets and Excedrin Migraine tablets for the 52 weeks ended June 15 across total U.S. multi-outlets, according to IRI.
Retailers have been sweet on the chocolate category, but non-chocolate sales also have been strong. The National Confectioners Association forecasts that while chocolate sales were ahead 4% last year, with $4 billion growth over the next five years, a number of non-chocolate candy segments also had a boost.
Garnier USA, a subsidiary of L'Oréal USA, has named Tina Fey as the new spokeswoman for Garnier skin care. Fey, who has been the face of Garnier Nutrisse hair color since 2011, now expands her relationship with Garnier in a new advertising campaign launching in April.
NEW YORK — Unilever’s Clear Scalp & Hair has tapped model Miranda Kerr to be the newest face — and hair — for Clear Scalp & Hair in the United States, giving her the title of the brand's first global brand ambassador.
Debuting this month, Kerr will star in a national advertising campaign appearing on TV, in print and on digital properties.
L'Oréal Professionnel, a salon-exclusive brand, has tapped actress Kirsten Dunst — lead actress of Hossein Amini's thriller “The Two Faces of January,” to be released in 2014 — to be its very first L'Oréal Professionnel spokeswoman.
Nestlé USA Confections and Snacks on Thursday introduced its new sweets selection from Nerds, SweeTarts, Laffy Taffy, Butterfinger, Nestlé Crunch and more. The company also is offering three new Halloween candy variety packs.
Walgreens continues to associate its brand with all things "well" with an ad campaign on the retailer's YouTube page that links its Walk with Walgreens initiative to the company's Balance Rewards loyalty program.