L'Oréal Professionnel has announced that Eva Green — Bond girl in Casino Royale, heroin of the new TV series “Penny Dreadful” and star of the next film by Tim Burton, “Miss Peregrine's Home for Peculiar Children,” which will be released in 2016 — is the new international spokeswoman for L'Oréal Professionnel.
The Big Bang Theory may have been the big winner at last week’s People’s Choice Awards, but Walgreens and Procter & Gamble got a pretty big bang of their own from the event, when the two companies leveraged the broad appeal of the highly popular televised event and the power of social media to drive the business and engage customers.
Walgreens will be updating its Duane Reade logo with "Duane Reade by Walgreens" on remodeled and new store exteriors as part of normal signage maintenance updates going forward, according to to a Walgreens spokesperson.
Procter & Gamble’s Braun has unveiled a new branding campaign, dubbed #FaceGreatness with Braun Confidence, featuring NFL and Braun’s new U.S. spokesperson, Seattle Seahawks Super Bowl quarterback, Russell Wilson.
Beauty company Coty has announced that Georgia May Jagger — supermodel and face of both Coty's color cosmetics brand, Rimmel, and fragrance brand Just Cavalli — has accepted an appointment as the first Coty global ambassador in the fight against blood cancer.
Garnier USA, a subsidiary of L'Oréal USA, has named Tina Fey as the new spokeswoman for Garnier skin care. Fey, who has been the face of Garnier Nutrisse hair color since 2011, now expands her relationship with Garnier in a new advertising campaign launching in April.
NEW YORK — Unilever’s Clear Scalp & Hair has tapped model Miranda Kerr to be the newest face — and hair — for Clear Scalp & Hair in the United States, giving her the title of the brand's first global brand ambassador.
Debuting this month, Kerr will star in a national advertising campaign appearing on TV, in print and on digital properties.
L'Oréal Professionnel, a salon-exclusive brand, has tapped actress Kirsten Dunst — lead actress of Hossein Amini's thriller “The Two Faces of January,” to be released in 2014 — to be its very first L'Oréal Professionnel spokeswoman.
Skin care brand Indeed Laboratories is bringing its nanoblur and snoxin skin care products to the U.S. market, through distributor Boots USA, with exclusive availability at Walgreens and Duane Reade stores.