June 21, 2013

Lipton Iced Tea alongside singer and actress Katharine McPhee, celebrated the arrival of the summer solstice — the longest day of the year — by unveiling a one-of-a-kind illuminated installation to provide 24-hours of light to New Yorkers. The giant, luminous orb, named the Lipton Sun, was created in partnership with the PRATT Institute.

October 4, 2012

Procter & Gamble’s hair care brand Pantene has teamed up with singer and actress Maite Perroni to support the Beautiful Lengths hair donation program during Breast Cancer Awareness Month.

March 22, 2011

Target's deal with Lady Gaga may have fallen through, but that doesn't mean the retailer has lost its ability to court the music industry.

September 7, 2010

Skin care brand Olay has named singer-songwriter Carrie Underwood as its first-ever North American celebrity...