April 8, 2011

Target once again has taken the top spot as the retailer with the strongest consumer brand equity, according to the latest Harris poll.

March 15, 2011

LifeScan on Tuesday introduced Life First, a new North American campaign featuring music legend B.B. King and former “American Idol” contestant Crystal Bowersox in support of its OneTouch brand of blood-glucose monitoring systems.

January 4, 2011

Rite Aid on Tuesday announced its partnership with BL Body, a collection of shape wear exclusively available in Rite Aid stores, on a sweepstakes with a first prize trip for two to the location of the reality program “The Biggest Loser.”