While paid search and email marketing still top retailers’ lists of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers.
From the leadership team in Camp Hill, Pa., to the nearly 90,000 associates it has in the field and in its stores, they believe in themselves and have built a culture focused on finding and implementing the next big idea, and creating important differentiation from their competitors.
Rite Aid’s wellness+ loyalty program was a key catalyst in the company’s turnaround, Ken Martindale, Rite Aid president and COO, told Drug Store News. And now that the loyalty program is evolving into wellness+ with Plenti, part of a first-of-its-kind loyalty coalition, it may serve as another bellwether for Rite Aid as the company transforms into a comprehensive retail healthcare company.
The majority of millennial parents (85%) are using their smartphones to help them shop brick-and-mortar retail locations, according to the results of a new study by Retale. But what’s especially interesting is how moms and dads use mobile differently.
Rite Aid has its merchandising strategy down to a fine science. Even as the merchant team reporting to Tony Montini, Rite Aid EVP of merchandising, delivers a standardized shopping experience to Rite Aid customers, the company’s merchants are constantly experimenting with new ideas that help differentiate that shopping experience from the store across the street.
How serious are Rite Aid’s leaders when they proclaim their determination to make the company a full-service, full-spectrum retail healthcare provider? Serious enough to buy RediClinic — which has operated walk-in healthcare clinics in roughly 30 H-E-B stores in Texas for much of the past decade — and serious enough to embark on an aggressive growth campaign that includes the clinic healthcare provider as a new Rite Aid subsidiary.
Rite Aid is back — and in a very big way. After years of toiling in the shadows of its fast-growing and better-capitalized rivals, the company has regained its footing and market momentum with a renewed vitality and a sharply defined focus on its mission as a community-driven health-and-wellness retailer.
One of Rite Aid’s most farsighted innovations has been the creation of a unique store position, the wellness ambassador, whose primary focus is serving customers to help deliver a better in-store shopping experience.
A big part of the reason behind Rite Aid’s success is that the story has changed. It’s no longer about swimming upstream or playing defense. Today, it’s about creating a retail healthcare company and aggressively turning that dream into reality.
Rather than a focus on getting new products to the shelf, necessarily, the OTC business is more and more becomnig about building the best platform that delivers outcomes-improving health information to the end consumer.