Ethnic hair care brand Strength of Nature Global Brands has announced that public relations and digital communications firm Finn Partners and its Multicultural & Image Marketing practice has been selected as agency of record for the company's portfolio of hair care brands for women of color.
Nikki’s Magic Wand, which enables consumers to access that remaining 20% of concealer, lip gloss or mascara that otherwise remains unused at the bottom of the tube, has announced that it is launching its first mass market campaign in time for the holiday season.
Skin care brand Murad, whose products are sold in such retailers as Sephora and Ulta, has hired former Estée Lauder Cos. executive Suzanne Dawson as chief marketing officer, overseeing all global marketing including brand development, advertising, public relations, creative and education for products, services and new market opportunities.
Sanofi Pasteur, the vaccines division of French drug maker Sanofi, recently unveiled an effort to promote flu vaccinations that includes advertising and celebrity endorsements. DSN had the opportunity to talk to Sanofi Pasteur director of U.S. public relations and communications Michael Szumera about the campaign.
Perfecta Products, the national manufacturer and distributer of Zim's consumer health products, on Wednesday announced the appointment of RedLetter as its public relations agency of record to oversee the company's national media outreach and social media strategy.
GroundFloor Media, a Denver-based, integrated agency focusing on strategic communications, social media, reputation and crisis management, and digital strategy, on Thursday announced Similasan USA as the newest addition to its client roster.
Weis Markets on Tuesday launched its fourth annual Weis Paws for Pets program, offering customers the opportunity to donate money, pet food and supplies to local animal shelters and rescue organizations in May.
Social media strategist Robin Leedy & Associates, a public relations and social media marketing agency, on Wednesday announced the signing of six clients featuring several brands in the health and beauty space.
Coty has named New York-based agency Euro RSCG Worldwide PR (@erwwpr) the public relations agency of record for the company's corporate communications business, and will focus on strategic messaging for Coty — specifically, media outreach and global message development.