Content about mining

March 22, 2013
Big data. Big deal.

In my last UpMarketing post, Dart and Science, I described how combining quantitative and qualitative research with good old-fashioned gut instincts can drive results. This post examines a related topic: big data. Everyone’s talking about the mountains of data at their fingertips, just waiting for analysis and action. But it seems that no one has figured out an effective way to begin excavating to find the hidden treasure.

June 7, 2013
May I Help You? Really.

When did providing customer service become an inconvenience for some retail staff?" asks Hamacher Group's Dave Wendland. "Too often I have witnessed reluctance on the part of shoppers to seek help — and if they do, it almost always begins with, 'Sorry for interrupting, but …' Think about that. 'Sorry for interrupting' what?

June 21, 2012
Sansone, Leonardi headline Elevation Forum

How is it that some companies seem to thrive in an environment of uncertainty — even chaos — while most others fail?

April 19, 2012
GPhA signs on with IMS Health to address drug shortages

A trade organization representing generic drug manufacturers announced Thursday its latest solution to the problem of drug shortages.

June 27, 2011
With law ban, marketing system for Rxs is safe... for now

The law targeting data mining in Vermont, along with laws in New Hampshire and Maine, would have forced drug companies to significantly change the way they market drugs to physicians had the Supreme Court allowed them to stand in the case of Sorrell, Attorney General of Vermont, et al. vs. IMS Health Inc., et al.

June 23, 2011
Supreme Court strikes down Rx data mining law

The Supreme Court has struck down a law in Vermont designed to encourage generic drug usage by limiting the sharing of information about what branded drugs doctors prescribe, so that drug companies could use it when crafting sales pitches, according to published reports.

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