Campaigns on the social platform get results, according to Erin Hunter, global head of CPG strategy at Facebook, assuming they involve great creativity and speak to shoppers in the right voice.
I have been thinking about this column for a long time — the quintessential advice for how to work NACDS Total Store Expo next month. This morning I had one of those Hunter S. Thompson "eureka" moments.
The winner of a contest sponsored by the Quaker Oats Co. will appear with an NFL rookie quarterback in an event sponsored by the company to promote healthy living.
Specialty pharmacy provider Axium Healthcare Pharmacy will serve as a limited distribution provider for a...