July 22, 2014

A sizeable proportion of men (39%) report removing body hair below the neck, otherwise known as manscaping, according to the Multi-sponsor Survey’s 2014 Study of Men’s Grooming Appliances and Tools released today.

July 7, 2014

Depilatory brand Veet has announced the launch of its new Veet Infini'Silk line — the brand's first Pulsed Light FDA-cleared permanent hair reduction devices.

March 6, 2014

With a history that goes back more than 100 years, Softsheen-Carson’s Magic Shave has become a legacy brand within the African-American male grooming segment. Today, Magic is celebrating the launch of a new skin care line called Bump Rescue Skincare. To learn more about the brand’s history and the new line, Drug Store News recently talked with Mezei Jefferson, director of education for Softsheen-Carson.

October 8, 2013

Sales of professional aesthetic products climbed 7.5% in 2012, and given the growth, aesthetic devices manufacturers are becoming increasingly interested in expanding their direct reach into the consumer market by launching devices for at-home use, according to recent research by consulting and research firm Kline & Co.

August 8, 2013

The do-it-yourself beauty trend continues to blossom as the at-home beauty devices market enjoyed robust double-digit growth globally during 2012, according research by Kline & Co.

July 23, 2013

Bare For Men, a hair removal system designed and developed in Australia, is now available in the United States at Duane Reade locations.

March 27, 2013

Hair removal brand Nad’s has announced that its Nose Wax system, which launched last year, is now available at Walmart.com.

March 13, 2013

Sephora is previewing the newest innovation of the Tria Hair Removal Laser for acne and the company's line of topical skin care products on Sephora.com.

January 14, 2013

Tria Beauty, a provider of light-based skin care solutions, has announced the launch of the Tria Hair Removal Laser 4X.

December 5, 2012

Tria Beauty has announced its partnership with actress Jenny McCarthy on behalf of its Tria Hair Removal Laser, the FDA-cleared laser available for at-home hair removal.

November 19, 2012

Depilatories continue to enjoy strong growth, thanks in large part to product innovation and new entrants to the segment.

November 14, 2012

Consumer products company Spectrum Brands Holdings has acquired a 56% interest in Shaser Bioscience, a privately held developer of energy-based, aesthetic dermatological technology for home use devices, for $50 million in cash.

October 18, 2012

Epilady USA has collaborated with Sharper Image to develop an all-in-one Sharper Image Total Body Hair Removal System and is set to launch a new Sharper Image Bikini Trimmer in the near future, the company has announced.

October 9, 2012

Depilatories are experiencing double-digit growth, according to 52-week data ended Sept. 9 from SymphonyIRI Group, and Nad’s is looking to snap up some sales with its new Nose Wax for men and women.

September 13, 2012

Hair removal brand Nad's has announced the launch of Nad's nose wax for men and women, a complete do-it-yourself nose wax system for removing nose hair.

July 16, 2012

The most recent numbers show that sales of depilatories continue to be on the rise, which actually comes as little surprise given not only the time of year, but also the innovative products hitting the market.


Sales of depilatories rose about 8% to more than $31 million during the 12 weeks ended June 10 at food, drug and mass (excluding Walmart), according to SymphonyIRI Group.


June 21, 2012

Sales of depilatories are on the upswing as manufacturers roll out new products that promise silky smooth results.


June 8, 2012

Sally Hansen has launched for summer a “Get Bare Double Dare” program that gives consumers a chance to win prizes.

April 12, 2012

Looking to help men embarrassed of their back hair, Dermovation has launched BrazilianBack, a do-it-yourself back hair removal product.

February 17, 2012

Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil.

February 8, 2012

For the first time ever, Gillette Venus and Olay are coming together to deliver a new standard in shaving with the new Gillette Venus & Olay razor.

January 25, 2012

Church & Dwight’s Nair has developed a line of hair removal creams and waxes for the body and face that are inspired by the hair removal and skin care secrets of Brazil.

January 20, 2012

New products and innovation helped drive sales of depilatories. According to SymphonyIRI Group, sales of depilatories rose more than 15% to $23.4 million for the most recent 12 weeks ended Nov. 27 at food, drug and mass (excluding Walmart).


December 14, 2011

Sally Hansen, a Coty beauty brand, is launching in spring 2012 its new Simply Smooth hair remover and Zero Bumps bikini spray.