Clif Bar on Wednesday kicked off its sixth annual 2 Mile Challenge, partnering with cyclists to donate $100,000 to bike advocacy nonprofits when riders choose to pedal their bikes instead of drive cars for trips 2 miles or less.
Supervalu's Save-A-Lot division on Tuesday announced plans for a new 250,374-sq.-ft. food distribution center in Pompano Beach, Fla. The center is expected to open by the end of fiscal year 2013, which ends Feb. 23, 2013.
Aisle7 announced the launch of Aisle7 Wellness Shops, a targeted online marketing program that helps food and drug retailers, e-retailers and manufacturers connect with consumers who are concerned about chronic health problems, including diabetes, weight management and heart health.
HumanKind Water, PlateTopper and SnapIt Eyeglass Repair Kit have the distinction of being the winners of Walmart's Get on the Shelf contest — beating out more than 4,000 inventors, entrepreneurs and small businesses to claim the coveted prize of being carried in Walmart's U.S. stores, as well as on Walmart.com.
Weis Markets on Tuesday launched its fourth annual Weis Paws for Pets program, offering customers the opportunity to donate money, pet food and supplies to local animal shelters and rescue organizations in May.
In conducting research on how consumer packaged goods (CPG) and food and beverage companies can better work with retail partners to develop effective mobile marketing strategies, we recognized an opportunity for marketers to focus on the Hispanic population. With a growth rate more than four times that of the entire country and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is one of the most important consumer segments for CPG and food and beverage companies.