September 8, 2014

The Council for Responsible Nutrition on Friday asked that the Center for Nutrition Policy and Promotion recommend that consumers supplement their healthy diet with a multivitamin. 

May 27, 2014

The American Academy of Pediatrics on Monday reported that many pregnant and breast-feeding women in the United States may be lacking iodine in their diets, which is an essential element for their babies’ brain development, according to a new policy statement, “Iodine Deficiency, Pollutant Chemicals, and the Thyroid: New Information on an Old Problem,” published in the June 2014 issue of Pediatrics.

May 13, 2014

Sea-Band recently expanded its line of drug-free nausea products with the introduction of Sea-Band Mama.

May 9, 2014

PreMama last week announced the launch of a Target-exclusive: PreMama Complete, a prenatal vitamin formulated for women who are pregnant, breast feeding or trying to conceive.

January 22, 2014

Avion Pharmaceuticals on Tuesday announced the launch of two advanced vitamin formulations as the newest additions to the Prenate Vitamin Family — Prenate Enhance and Prenate Restore.

November 27, 2013

Canada’s Shoppers Drug Mart is expanding its Life Brand with the launch of Life Brand vitamins and supplements in store, and has introduced a new online tool, dubbed “Vitamin Finder,” to help Canadian’s find the products that best meet their health needs.

September 23, 2013

A report funded by a Council for Responsible Nutrition Foundation grant made the case for supplementation as a key component in any healthcare cost reduction strategy. It's not news to those in the industry who already know the health benefits associated with supplementation. But for the consumer media so quick to run a negative headline, this may come as a bit of a shock.

Here's the secret. Dietary supplements are not only a part of a healthy diet, they also beget healthier behaviors. And America is at the precipice of becoming a whole lot more interested in healthier behaviors. After all, the cost burden shift from the employer to the consumer will only continue. And as consumers assume more and more of those healthcare costs, reports like this will help make the case that supplementation is worth a look as a cost containment tool.

September 18, 2013

Rainbow Light on Wednesday launched Embrace Prenatal 35+, a prenatal multivitamin specially formulated to address the unique nutritional needs of moms-to-be older than 35 years old.

September 11, 2013

Kellogg Co. brand Special K announced a new breakfast shake packed with vitamins and minerals, low in calories and offering the caffeine equivalent of a cup of coffee.

January 31, 2013

A nutritional supplement may help ward off gestational diabetes in pregnant women, according to a new study.

January 4, 2013

The March of Dimes is launching a campaign to encourage expectant mothers to take folic acid to prevent birth defects, the group said Friday.

September 11, 2012

Drug maker Upsher-Smith Labs has introduced a new product to its prenatal vitamin line, the company said Tuesday.

July 18, 2012

Premama recently launched its patent-pending prenatal supplement in drink form. The flavorless Premama mix can be added to flavored drinks and foods.

July 10, 2012

Wonder has introduced a new bread for kids under its Smart bread line.

June 20, 2012

The Council for Responsible Nutrition on Wednesday released its comprehensive report titled "The Benefits of Nutritional Supplements (4th Edition)."

April 3, 2012

Overall, the U.S. population has good levels of vitamin A and folate in the body, but some groups still need to increase their levels of vitamin D and iron, according to the "Second National Report on Biochemical Indicators of Diet and Nutrition," released Monday by the Centers for Disease Control and Prevention.

October 11, 2011

The Council for Responsible Nutrition issued sharp criticism in response to the published study, "Dietary Supplements and Mortality Rate in Older Women," published in the Archives of Internal Medicine, a publication of the American Medical Association.

July 25, 2011

Crystal Light is looking to shake up the beverage category with a new line of “mocktails,” available in appletini, margarita and mojito flavors.

July 5, 2011


Findings from the past year show that vitamin sales have been stronger than most other health and beauty categories. The recent emphasis placed by vitamin and nutritional supplement manufacturers on new multivitamin brands has delivered positive results.

June 28, 2011

Fiber One is adding a breakfast choice to its lineup of products.

June 15, 2011

A dietary supplement that is designed to alleviate the symptoms of an enlarged prostate has arrived at GNC.

May 25, 2011

Amerifit Brands on Wednesday launched its Azo PMS product, which has been formulated to help reduce moodiness, irritability and bloating with a variety of ingredients, including high-potency B vitamins, calcium, magnesium, folic acid and two natural herbal blends, the company stated.

March 16, 2011

Bayer HealthCare Pharmaceuticals on Tuesday announced it is working with the March of Dimes and television personality Vanessa Minnillo on a public health message to help educate all women of reproductive age about the importance of folate and folic acid through a national educational campaign called Girlfriends for Folate.

February 9, 2011

The National Advertising Division of the Council of Better Business Bureaus on Wednesday announced that Pharmavite is able to support advertising claims for the company’s NatureMade GreatMind dietary supplement, pursuant to NAD’s ongoing monitoring of advertising for dietary supplements.