Activate has reformulated its full line of beverages to feature naturally enhanced flavors that include electrolytes and a blend of vitamins A, B5, B12, C and E, along with other functional ingredients.
The National Advertising Division on Friday recommended Dreambrands modify or discontinue a wide range of advertising claims for “Add Lib,” a dietary supplement promoted to women for improved mood, energy and sexual desire.
Fuse Science on Tuesday announced that it has picked up distribution for its EnerJel product — a topical energy product targeting fitness fanatics — to 200 south Florida pharmacies through a partnership with GAT Trading.
Driving innovation in the year ahead is beauty that’s “plugged in” and encompasses electricity and energy, according to Mintel Beauty and Personal Care, which also predicted that packaging will reflect the increase in interactivity between virtual and real worlds, making greater use of sound, video and QR codes. Enter Kinetique.