Mondelēz International has renewed its global strategic partnership with Facebook, the snacking company announced Tuesday. The collaboration will focus on creating video content and increasing e-commerce.
Retailers anticipate accelerated growth for 2015. According to a study from eBay Enterprise, an eBay Inc. company, 72% of more than 1,000 online retailers surveyed anticipate online revenue to increase by 17% in 2015.
Walgreens aims to have a consistency of voice across all channels, both clicks and bricks. In beauty, the strategy is to look at the customer in a holistic manner, said Katlyn Gao, head of retail products, digital at Walgreens.
GoJo Industries is expanding its hand sanitizer position with a new purchase opportunity — one that’s mom-friendly, serves an on-the-go need and is incremental to the category — with its launch of Purell Wipes into retail.
E-commerce is now an integral part of the beauty business as nearly half of consumers buy more beauty and personal care items online this year compared with last year, according to A.T. Kearney’s new Beauty and the E-Commerce Beast: 2014 Edition study.