November 17, 2014

In this issue, we explore the profile of health-seeking drug store shoppers, their pharmacy purchase behavior and the best times to reach this valuable audience with promotional messages.

November 17, 2014

People who received automated reminders were more likely to refill their blood-pressure and cholesterol medications, according to a study published in the American Journal of Managed Care.

October 27, 2014

Prestige Brands on Monday reiterated that it is expanding its partnership between Goody's and NASCAR driver Dale Earnhardt Jr.

August 19, 2014

About 30% of top-performing OTC drugs today were once prescription-only medications, Dave Wendland, VP Hamacher Resource Group, noted during a videocast hosted by GMDC, titled “Rx-to-OTC: Getting it Right at Retail.”

June 30, 2014

Joe Gibbs Racing and Dollar General on Saturday announced an expanded partnership with a multi-year agreement for the 2015 NASCAR Sprint Cup Series season and beyond. In addition, JGR announced the contract extension of driver Matt Kenseth that will keep him behind the wheel of the No. 20 Dollar General Toyota.

June 18, 2014

With the ragweed season getting longer and longer, according to government reports, allergy has become a significant driver behind trips to the eye care aisle, and represents a much broader potential patient base. In response to rising temperatures, ragweed pollen season length increased between 1995 and 2011 by as much as 11 days (to 27 days) in parts of the United States and Canada.

May 22, 2014

Procter & Gamble is ready to fire up the grill and bring Prilosec OTC "Zero Burn Barbeque Events" to some of the hottest celebrations this summer, the company announced Thursday.

May 20, 2014

On May 23, two-time Indy 500 winner Arie Luyendyk and his son Arie Luyendyk, Jr. will introduce fans to a new form of heartburn relief as the official ambassadors for Relief OTC, a fast-acting liquid antacid, Tummy Co. announced Friday.

May 2, 2014

MyFitnessPal on Thursday published its first user data study, uncovering a new trend in which people share health-related goals, activities and personal health content with their friends, colleagues and relatives, online and off.

April 10, 2014

Prescription drug trend grew 3.8% in 2013, driven by significant price inflation for traditional brand drugs, specialty drugs and generics, as well as an increase in utilization as members filled more prescriptions in the slowly improving economy, according to the findings of CVS Caremark’s annual "Insights" report released on Thursday.

April 4, 2014

Hospital patients who participated in Walgreens' WellTransitions program were 46% less likely to experience an unplanned hospital readmission within 30 days of discharge, according to new company research released Friday.

February 18, 2014

Mintel projects the pet products category will grow an average of 3.8% over the next five years to nearly $13.7 billion by 2017.

February 13, 2014

Colgate-Palmolive is promoting its new Speed Stick Gear line of antiperspirants by partnering with Cole Whitt, American stock car driver and Rookie of the Year candidate in the 2014 Nascar Sprint Cup Series.

November 8, 2013

With more than $7.2 million in sales for the 52 weeks ended Sept. 8, the landmark launch of Orasure Technologies’ OraQuick In-Home HIV test last year was a key driver behind the 11.7% growth in the home-test kit across U.S. multi-outlets, according to IRI.

October 16, 2013

In looking at the data and insights that are shaping today’s path to purchase one thing is clear — the consumer is in the driver’s seat.

October 16, 2013

Retailers and manufacturers may understand that strategic alignment and a shopper-centric focus is imperative for successful collaboration, but what does the path to success look like? How do brands and retailers get from point to A to point B?

September 4, 2013

A California truck driver has won an annual driving-skills contest sponsored by Rite Aid, the retail pharmacy chain said Wednesday.

August 22, 2013

Employee wellness programs have become a popular strategy for employers trying to control costs, according to the Kaiser Family Foundation/Health Research and Educational Trust 2013 Employer Health Benefits Survey.

August 15, 2013

According to a new survey from CVS/pharmacy, less than half of those surveyed (46%) were more likely to get a flu shot this year following last season's late flu outbreak. However, many more (59%) said they consider it a social responsibility to get the flu shot every year in order to keep their community healthy and minimize the spread of the influenza virus.

August 8, 2013

The pervasiveness of Facebook and Twitter has not killed the greeting card and gift wrap category.

August 1, 2013

Leading the way within the vital Latino demographic are women, suggested Nielsen in an analysis of the consumer segment.

July 22, 2013

Front-end drug store sales are weakening, Credit Suisse reported in a research note.

July 3, 2013

To celebrate this Independence Day, Oral-B and NASCAR driver Ryan Newman are teaming up with Hope for the Warriors, a national nonprofit organization that assists post-9/11 service members, to help veterans reintegrate into the civilian workforce.

This commitment is part of Oral-B’s Built in the USA campaign, which celebrates the brand’s commitment to the American workforce and American-built products, including its Pro-Health All-in-One manual toothbrush, which is built in Iowa City, Iowa.

June 4, 2013

Seven leading point-of-care health media and information firms on Tuesday formed a new industry association called the Point-of-Care Communication Council, or PoC3.