Colgate-Palmolive’s Speed Stick antiperspirant line has teamed up with NASCAR driver Cole Whitt to celebrate the 2015 season with an exclusive online sweepstakes with a chance to join Whitt at one of his NASCAR races this year.
There was a $1.1 billion gain in OTC sales between 2013 and 2014, according to data culled from IRI, some $500 million of which can be attributed to an increase in sales across all cough-cold/allergy/sinus products and an approximate $300 million to a rise in digestive sales.
The $2 billion-plus dietary supplement category is a big business and a major driver of traffic to retail pharmacy. To better understand this critically important customer, DSN partnered with Field Agent to conduct an exclusive study of how customers shop the vitamin category, why they buy, where they buy, when they buy, what they buy and what else they buy when they purchase supplements.
Multicultural consumers are expected to be a key driver in strengthening pet ownership rates in America in the future, according to “Pet Population and Ownership Trends in the U.S.,” a recent report by market research publisher Packaged Facts.
About 30% of top-performing OTC drugs today were once prescription-only medications, Dave Wendland, VP Hamacher Resource Group, noted during a videocast hosted by GMDC, titled “Rx-to-OTC: Getting it Right at Retail.”
Joe Gibbs Racing and Dollar General on Saturday announced an expanded partnership with a multi-year agreement for the 2015 NASCAR Sprint Cup Series season and beyond. In addition, JGR announced the contract extension of driver Matt Kenseth that will keep him behind the wheel of the No. 20 Dollar General Toyota.
With the ragweed season getting longer and longer, according to government reports, allergy has become a significant driver behind trips to the eye care aisle, and represents a much broader potential patient base. In response to rising temperatures, ragweed pollen season length increased between 1995 and 2011 by as much as 11 days (to 27 days) in parts of the United States and Canada.
On May 23, two-time Indy 500 winner Arie Luyendyk and his son Arie Luyendyk, Jr. will introduce fans to a new form of heartburn relief as the official ambassadors for Relief OTC, a fast-acting liquid antacid, Tummy Co. announced Friday.
MyFitnessPal on Thursday published its first user data study, uncovering a new trend in which people share health-related goals, activities and personal health content with their friends, colleagues and relatives, online and off.
Prescription drug trend grew 3.8% in 2013, driven by significant price inflation for traditional brand drugs, specialty drugs and generics, as well as an increase in utilization as members filled more prescriptions in the slowly improving economy, according to the findings of CVS Caremark’s annual "Insights" report released on Thursday.
Hospital patients who participated in Walgreens' WellTransitions program were 46% less likely to experience an unplanned hospital readmission within 30 days of discharge, according to new company research released Friday.
Colgate-Palmolive is promoting its new Speed Stick Gear line of antiperspirants by partnering with Cole Whitt, American stock car driver and Rookie of the Year candidate in the 2014 Nascar Sprint Cup Series.
With more than $7.2 million in sales for the 52 weeks ended Sept. 8, the landmark launch of Orasure Technologies’ OraQuick In-Home HIV test last year was a key driver behind the 11.7% growth in the home-test kit across U.S. multi-outlets, according to IRI.
Retailers and manufacturers may understand that strategic alignment and a shopper-centric focus is imperative for successful collaboration, but what does the path to success look like? How do brands and retailers get from point to A to point B?