Content about director of marketing

April 25, 2011

Kerr Drug describes its free prescription delivery service — launched in fall 2010 and renewed to positive customer response for 2011 — as “old school innovation.” If “old school” means anticipating consumers’ health and everyday-product needs, and meeting them with a down-home approach to store service and a broader-than-usual menu of pharmacy care options, then the tag could apply to Kerr’s entire business strategy. 

March 8, 2011

Freschetta introduces gourmet, single-slice pizza lines

Freschetta has introduced two products to its lineup of frozen pizza: Freschetta Simply...Inspired Pizzas and Freschetta By The Slice.

January 28, 2011

Steve Gootzeit joins W.F. Young

The international marketer behind Absorbine and Absorbine Jr. has appointed a new director of marketing.

January 17, 2011

B. Braun's wound management gel available for OTC use

B. Braun has launched its Prontosan wound management gel — a product used in the healthcare setting for cleaning wounds, as well as moistening and lubricating absorbent wound dressings — for over-the-counter use.

November 10, 2010

CRN Foundation appoints new board members

The CRN Foundation, the educational nonprofit affiliate of the Council for Responsible Nutrition, on Wednesday...

October 24, 2010

External analgesics rub consumers the right way

There is a pair of significant reasons sales of external analgesics, including heat and ice...

October 6, 2010

Balance Bar adds three flavors to line

Balance Bar on Thursday introduced three new flavors — double chocolate brownie, lemon meringue crunch...

October 6, 2010

Truvia launches Sweetness Stories campaign

A zero-calorie sweetener has launched an advertising campaign....