In part 3 of this three-part exclusive interview series with Target, Steve Lafferty, senior director of Health Care Partnerships, discusses with DSNTV how Target is fueling innovation in health care with its Simplicity Challenge.
In part 1 of this three-part exclusive interview series with Target, Marc Baer, senior director health care, shares with DSNTV how engagement is driving Target’s overall approach to health and wellness, and how its consumer-centric style is helping to simplify the complex healthcare landscape for its guests.
Even though customers may only buy certain OTC categories a few times a year, for consumer healthcare brands, the opportunities to have a more meaningful relationship in the lives of their consumers has never been greater, Stefan Merlo, director of healthcare strategy, Novartis Consumer Health, told DSNtv in a special edition of DSN Executive Viewpoints.
Gabe Trahan, NCPA senior director of store operations and marketing, sometimes wears red sneakers when he speaks to an audience to drive home an idea: It may be comfortable to you, the owner, but to the audience or customer, those red sneakers detract from the overall experience. Listen in as DSN talks with Trahan about the red sneakers many independent operators have across their front-end.
The biggest challenge — and opportunity — facing retailers and suppliers today is partnering together to better understand consumer needs to grow existing categories and create entirely new ones, Jim Flannery, director of global business development for Procter & Gamble told DSNTV in a special edition of DSN Executive Viewpoints.
DSN caught up with Dave Dimas — program director of engineering, sciences and information technology at the University of California, Irvine Extension — to discuss the role predictive analytics can play in health care, as well as a new certificate program on how to best translate that consumer data into action plans.
In an exclusive video store tour, Duane Reade senior director of store concepts Mike Defazio walks Drug Store News editor Rob Eder and the DSN.TV cameras through the newest Duane Reade flagship store at 100 Broadway. In keeping with the Walgreens/Duane Reade flagship store strategy, the new store serves as a test lab for several new concepts aimed at driving new trips to the store.
Walgreens Specialty Pharmacy in late February released data showing that both patients and their health plans can realize savings of up to 60% on the cost of infused specialty medications by choosing alternate treatment sites, such as the ones fielded by Walgreens. DSN caught up with Michael Einodshofer, director of utilization management at Walgreens Specialty Pharmacy, to discuss the potential cost-reduction impact savings it can have on employers and payers.
The National Community Pharmacists Association recently unleashed a new front-end program that has seen more than 20% growth in test pilots. Operating under the hood of that program is 35-year retail veteran Gabe Trahan, NCPA senior director of store operations and marketing. Drug Store News caught up with Trahan to discuss the kinds of tools that can be accessed as part of the new program.
E-cards may be grabbing share from traditional cards, but consumers who purchase paper cards are gravitating toward higher-priced products. Greeting cards that feature such technological elements as recording features and LED lights, cards from recycled materials and specialty cards, such as those featuring decorative elements, will continue to buoy profit margins in the category.
When Procter & Gamble line extended its NyQuil brand identity into the sleep care aisle with the launch of ZzzQuil, the company did more than raise a few eyebrows. That launch awoke an entire category.
Drug Store News spoke with Betsy Walker, Community Relations director at Cardinal Health, about its medication-abuse prevention program, GenerationRx, as it launched its new branding and website initiatives.
McKesson ideaShare 2015 kicked off Wednesday with a full day of continuing education sessions to help independent pharmacists remain at the cutting edge of patient care and pharmacy practice. Over the course of the four-day conference, McKesson will host more than 30 CE sessions, covering such important topics as medication synchronization, marketing in a digital world, building prescriber relationships and much more.
DSN had an opportunity to talk to Michelle Gilliam, director of Health Mart marketing about helping Health Mart owners and pharmacists promote their pharmacies their way. With more customizable tools and resources to promote their specific service offerings to local patients and prescribers, Health Mart stores can attract new patients and reinforce their value to existing patients.