Majestic Drug has unveiled a new-look brand blocking strategy to help unify its many oral care products under a new “Dentist On Call” banner. The company will debut the new packaging at the ECRM Personal Care, Oral and Baby conference, in Tampa, at the Grand Hyatt, July 13 to 16.
Following buzz that Procter & Gamble revealed last week during a conference in Barcelona a smartphone-enabled toothbrush, the manufacturer has officially unveiled details of the new interactive electronic toothbrush.
The goal of the partnership is to raise awareness about the oral complications that often occur during cancer treatments, and to provide patients with the necessary knowledge and resources to manage these side effects, which can compromise health and quality of life.
The Natural Dentist, a line of therapeutic oral care products, and Dr. Susan Calderbank, a leading dentist in oral health for patients undergoing chemotherapy and head and neck radiation, announced a partnership to raise awareness about the oral complications of cancer treatments in a joint effort to help patients manage these often debilitating side effects.
In July 2008, the Minnesota Department of Health began a two-year project aimed at addressing the rising oral healthcare crisis among at-risk children in the state. Funded by the Health Resources and Services Administration, or HRSA, and the Centers for Disease Control and Prevention, the Oral Health Zone, or OHZ, project is a subproject of the state’s overall commitment to HRSA and CDC to develop for Minnesota a public oral health infrastructure.
The Natural Dentist has launched “Rinse for Relief,” an online resource for proper oral care aimed at cancer patients suffering from mouth sores and other oral ailments, the fourth most common side effect of chemotherapy treatments.
There’s good news for retailers and manufacturers of at-home teeth whitening solutions, as new research indicates that most consumers seeking a brighter smile will tend to opt for at-home options compared with professional whitening services.
Social media strategist Robin Leedy & Associates, a public relations and social media marketing agency, on Wednesday announced the signing of six clients featuring several brands in the health and beauty space.
“Just 1-in-4 consumers expect their financial position to improve in the coming year.” That’s the way SymphonyIRI Group saw it in its recently released report “The Downturn Shopper: Buckled in for a wild and crazy ride.”
Dr. Fresh, a maker of personal care products, perhaps best known for its FireFly flashing toothbrush for children, has announced that a Wilmington dentist has won recognition for making pediatric dental services available to uninsured, needy local families.