In an effort to increase donations to its food pantry partners, Meijer announced Tuesday that it has rebranded its signature hunger relief program, Simply Give, with the color orange to align more closely to the issue that continues to rise throughout the Midwest.
For the third consecutive year, Meijer team members and their children will have a chance to receive up to $10,000 to further their college education with the Fred & Lena Meijer Scholarship, a competitive scholarship administered by Grand Rapids Community Foundation.
It’s a little hard not to say “Oh, how the mighty have fallen” when a retailer announces that it will give away for free what was once the world’s top-selling drug. But for retailers, it also makes good business sense.
Meijer's Simply Give Week garnered more than $145,000 in donations from its customers. The effort, combined with the commitment from Meijer to double all donations made Sept. 2 to 8, brought the week's total donation to $437,400, Meijer co-chairman Hank Meijer said.
In what could symbolize the so-called "patent cliff" that an executive from healthcare market research firm IMS Health spoke of at a recent trade show, a regional mass merchandise chain is taking what used to be the world's top-selling drug and giving it away for free.
It has been 50 years since Hendrik and Fred Meijer opened "Thrifty Acres" in Grand Rapids, Mich., marking the birth of the nation's pioneering supercenter and an innovative concept that grew into a retail phenomenon.