October 1, 2013

There’s a new way to think outside of the box — by placing both the retailer and supplier in the same marketing sandbox in an effort to generate collaborative marketing campaigns. In other words, “Shared Media.”

September 18, 2013

Publix Pharmacy is North America’s favorite based on customer satisfaction, according to a new study released Wednesday of 3,600 consumers conducted by Market Force Information.

August 14, 2013

Walgreens announced an enhanced Daily Living business organization with the promotion and leadership expansion of key marketing and merchandising executives.

July 16, 2013

True Drinks, a healthy beverage provider, announced a distribution agreement to bring its Aquaball kids drink to thousands of Walgreens stores beginning this month.

March 26, 2013

CytoSport, a sports nutrition company and parent company of the Muscle Milk brand, announced it has launched a new Peach Mango flavor in its Muscle Milk Light 14-oz. ready-to-drink bottles.

December 11, 2012

Skin care brand Murad, whose products are sold in such retailers as Sephora and Ulta, has hired former Estée Lauder Cos. executive Suzanne Dawson as chief marketing officer, overseeing all global marketing including brand development, advertising, public relations, creative and education for products, services and new market opportunities.

November 14, 2012

Shoppers at CVS/pharmacy can now wirelessly upload images from their mobile devices to a Kodak Picture Kiosk, to create such photo products as photobooks, personal greetings and calendars at CVS/pharmacy Photo Center locations nationwide.

November 5, 2012

According to a recent BDO USA survey, chief marketing officers at leading U.S. retailers expect a 3.7% increase in holiday comparable store sales, marking the survey’s most optimistic forecast since 2007, when CMOs projected a 5% increase in comparable store sales.

July 25, 2012

Coca-Cola has launched its Move to the Beat campaign across more than 100 countries, which marks the brand's largest-ever Olympic Games activation.

July 23, 2012

Yankee Candle has appointed Brad Wolansky to serve in the newly created role of president of direct and chief marketing officer.

July 12, 2012

Health-and-wellness e-retailer Vitacost.com is targeting smartphone users with the relaunch of its mobile commerce website, developed in partnership with Moovweb, the company announced Thursday.

June 4, 2012

Catalina Marketing has appointed its first-ever chief product officer.

May 16, 2012

For those marketers staying awake at night thinking about new ways to drive category growth, Biotab Nutraceuticals may have happened upon a new opportunity — seasonality in sleep aids.

May 16, 2012

Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions. 


May 14, 2012

FRS last week launched two ready-to-drink health-and-wellness beverages: Healthy Slim to support weight loss and Healthy Defense for immune system support.

April 18, 2012

The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.

January 24, 2012

Supervalu on Tuesday named Michael Moore EVP and chief marketing officer. Moore will lead all of the company’s marketing activities, including overseeing customer and brand strategy, advertising, customer loyalty, and research and analytics.

December 16, 2011

Beauty company Living Proof has announced the appointment of Jill Beraud as CEO, effective Jan. 9.

November 15, 2011

Fresh & Easy's chief marketing officer reportedly has left the retailer, according to published reports.

November 7, 2011

Kiss My Face, a maker of natural personal care, has named Steve Michaelson as CEO.

November 7, 2011

October sure was a busy month for news in the drug channel. It began in earnest on Oct. 1, the day CVS’ new president officially began his new job. Before the month was over, CVS’ chief merchant left to become president of Family Dollar, and his responsibilities would be carved up between three key executives.

October 24, 2011

CVS has named Judy Sansone SVP merchandising and has expanded the roles of chief marketing officer Rob Price and EVP internal operations, real estate and supply chain Scott Baker, the company announced Monday.

October 20, 2011

The FRS Co. on Thursday named Matt Kohler chief marketing officer.

September 28, 2011

Walgreens is reorganizing its merchandising and marketing leadership teams to better align and to enhance the integration of those groups.
 
As part of the changes, the role of chief marketing officer will be eliminated. As a result, Kim Feil will be leaving the company effective Sept. 30.