August 24, 2011

Former NBA bad boy Dennis Rodman, who most recently appeared on VH1's "Celebrity Rehab," earlier this month helped launch Applied Food Sciences' hangover relief remedy G-Tox the Hangover Blocker through appearances on the talk show circuit.

August 24, 2011

Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.

August 23, 2011

The maker of relaxation beverage Drank has tapped NPG PR to handle public relations for the product.

August 15, 2011

Seagram's has introduced a line of fruity malt beverages that now are available nationwide.

August 12, 2011

The Food Channel has identified the top beverage trends for the year with help from CultureWaves, the International Food Futurists and Mintel.

August 10, 2011

Sunsweet Growers has acquired a maker of dietary supplement beverages.

August 5, 2011

Vita Coco has introduced its seventh flavor, which the company developed in collaboration with pop singer Rihanna.

July 25, 2011

Crystal Light is looking to shake up the beverage category with a new line of “mocktails,” available in appletini, margarita and mojito flavors.

July 20, 2011

Nestlé HealthCare Nutrition on Tuesday announced a new look for its venerable Boost nutritional beverage line featuring a grip-friendly bottle design that is lightweight and a no-foil, easy-to-open top.

July 15, 2011

Blast Powder Nutrition Co. on Thursday announced its entry into the energy shot/drink market with its Blast Powder, a packet that can be added to a beverage and contains 300 mg of caffeine.

July 11, 2011

Jelly Belly Candy Co. has teamed up with Snapple to launch a new line of Snapple-flavored Jelly Belly beans.

July 7, 2011

Hicural used the NACDS Marketplace convention as the launchpad for its new product: Hicural for Hiccup Relief. Studies attribute hiccups to eating or drinking too much or too fast, anxiety, stress, excitement and even pregnancy in women. The Hicural is a reed-like device that you place across the mouth and sip a beverage through.

July 5, 2011

Crystal Light is looking to shake up the beverage category with a new line of "mocktails."

June 28, 2011

American Beverage has reformulated its Little Hug Fruit Barrels beverage line for kids.

June 20, 2011


Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.


June 20, 2011

Conservative radio host Rush Limbaugh has introduced a new brand of iced tea that puts a playful spin on patriotism.

June 16, 2011

PepsiCo has donated $50,000 to the National Association of Hispanic Journalists that will be used for scholarships and internships to support Latino students pursuing careers in communications, journalism and social media.

June 13, 2011

Old Orchard Brands is celebrating the flavor of tart cherries with a new beverage line.

June 8, 2011

Glass container manufacturer Owens-Illinois has launched a campaign that showcases the use of glass packaging by food and beverage brands.

June 6, 2011

A new dairy-free milk product made from cold-pressed flax oil has made its debut.

May 25, 2011

HyDrive Energy is gearing up to debut its caffeine-free energy drink.

May 18, 2011

Enhanced vitamin beverage Activate has partnered with Nourish America to provide daily essential nutrition to pregnant moms in need.

May 18, 2011

SoBe has implemented a full-scale integrated marketing campaign.

May 12, 2011

Wolfgang Puck's iced coffee is making its way to Fresh Market and Kroger stores.