December 5, 2011

Dr Pepper Snapple Group recently manned up behind a campaign supporting their action-adventure diet soda for men: Dr Pepper Ten. Drug Store News tapped Eddie Hicks, VP national accounts, to get the low-down.


December 5, 2011

Two almond beverages from Vitasoy will hit retail this holiday season.

November 8, 2011

A beverage can supplier has introduced a new can in the North America market.

November 7, 2011

Kraft reportedly is gearing up to roll out a caffeinated version of its liquid water enhancer brand MiO, according to published reports.

November 4, 2011

Dr Pepper Snapple Group is targeting its new Dr Pepper TEN diet carbonated beverage to men. The company’s consumer research showed that men between the ages of 25 years and 34 years are not satisfied with the taste or the image of diet sodas, but they want to make healthier beverage choices.


October 31, 2011

Bubba Brands has introduced a stainless steel bottle designed to ensure temperature moderation for any beverage it holds.

October 24, 2011

The Grocery Manufacturers Association has highlighted the U.S. food and beverage industry's accomplishments on Food Day, which celebrates the more than 15 million Americans who work to provide billions of consumers with safe, healthy, convenient and affordable food.

October 18, 2011

A drink made popular by a famous golfer now is available as a malt beverage.

October 18, 2011

Minute Maid is shaking up the juice aisle with a new line of products that includes 100% orange juices and a light orange juice beverage.

October 17, 2011

A new beverage designed to provide energy and protein has made its debut.

October 11, 2011

Bazi International on Tuesday launched its energy shot Bazi, which contains a blend of eight superfruits.

October 11, 2011

Spartan Stores has announced that its Spartan brand packaging now will include front of packaging nutrition icons to help busy consumers make informed decisions when they shop. The new labels support the voluntary Facts Up Front nutrition labeling system designed by the Food Marketing Institute and the Grocery Manufacturing Association.

October 5, 2011

CodeBlue was unveiled last week at Natural Products Expo East in Baltimore as the company behind CodeBlue transitioned the brand from the club circuit to the specialty health channel.

October 4, 2011

After the Federal Trade Commission charged the maker of an alcoholic, carbonated malt beverage with deceptive advertising, the company has agreed to make changes to its product's packaging.

October 4, 2011

PepsiCo has entered a partnership with an independent cultural marketing group that will allow the beverage company to develop relevant platforms that will target multicultural shoppers at retail.

September 30, 2011

Jones Soda has introduced a limited-edition beverage in support of Breast Cancer Awareness Month.

September 23, 2011

The Food Marketing Institute and the Grocery Manufacturers Association have teamed up for a consumer education campaign that expresses their support of the food and beverage industry's front-of-pack nutrition labeling system.

September 16, 2011

Navarro Discount Pharmacy, a Hispanic-owned pharmacy chain and an MBF Healthcare portfolio company, has expanded its management team by naming Luis Mier as CFO and promoting Manuel Leon to VP wholesale and OTC programs.

September 9, 2011

In line with its full-scale, national launch, functional beverage brand Ginseng Up is debuting a new apple flavor.

August 24, 2011

Former NBA bad boy Dennis Rodman, who most recently appeared on VH1's "Celebrity Rehab," earlier this month helped launch Applied Food Sciences' hangover relief remedy G-Tox the Hangover Blocker through appearances on the talk show circuit.

August 24, 2011

Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.

August 23, 2011

The maker of relaxation beverage Drank has tapped NPG PR to handle public relations for the product.

August 15, 2011

Seagram's has introduced a line of fruity malt beverages that now are available nationwide.

August 12, 2011

The Food Channel has identified the top beverage trends for the year with help from CultureWaves, the International Food Futurists and Mintel.