Packaged Facts and CCD Innovation, a San Francisco-based strategic food and beverage innovation agency, have unveiled a report that explores the culinary behaviors or preferences of collegiate millennials, those consumers ages 18 years to 22 years.
Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.
Vitalah on Wednesday launched a seven-count box of Oxylent — now formulated without sugar and touting zero calories — that is available in three flavors: sparkling berries, sparkling blackberry pomegranate and sparkling mandarin.
The beer category wants its mojo back. After losing share to wine, spirits and small breweries for several years, major brewers are out to win consumers back to the category with new products that are a big departure from their classic offerings.
Abbott on Tuesday announced the launch of Ensure Clear, a nutrition beverage available in peach and blueberry pomegranate flavors that offers three times more protein than juice, according to the company, and 21 vitamins and minerals to help adults looking to fill dietary gaps.