The National Advertising Division last week recommended that Maximum Human Performance, which markets the dietary supplement MYO-X Myostatin Inhibitor, discontinue the advertising claims and testimonials at issue in NAD’s review.
The sports nutritional products market in the United States is returning to form, according to "The Sports Nutritionals Market in the U.S.: Sports Drinks and Nutrition Bars," a report published Monday by market research firm Packaged Facts.
Consumers avoid total sugars more than they avoid any specific sweetener, according to a new brand-level consumer attitudes and behavior study about food and beverages from Mintel Research Consultancy.
A group of 16 food and beverage suppliers, including PepsiCo, Kraft Foods and General Mills, has exceeded its goal of reducing trillions of calories from foods in the marketplace ahead of schedule, the group announced this week.
Marley Beverage Co., a partnership with the family of the legendary reggae artist that promotes a wide range of healthy, natural drinks, is set to relaunch One Drop, a ready-to-drink premium Jamaican coffee beverage made with real cane sugar and all-natural ingredients, the company announced.
Health and wellness not only is the most compelling trend in today’s consumer packaged goods environment, but it also is among the hardest on which to capitalize, noted IRI Consulting in its new executive briefing, “What’s in Store for Health & Wellness.”
Arizona Beverages is adding three new Rickeys flavors, a beverage that combines a balance of sweet fruit and tart lime inspired by the Brooklyn original soda fountain novelty, the company announced this week.
Jones Soda, a beverage company known for its colorful sodas and customer-designed packaging, announced the launch of Natural Jones Soda available in four flavors and made without high fructose corn syrup.