November 20, 2014

Healthy Mama brand on Thursday debuted its second caffeine-free protein energy beverage flavor, Boost It Up! Pom Cherry.

November 17, 2014

Pepsi has entered the artisanal beverage space with Caleb’s Kola, a drink made with cane sugar, kola nut extract and a blend of spices packaged in 10-oz. glass bottles. Each bottle has 110 calories and 29 grams of sugar.

November 12, 2014

North Carolina-based brand Cheerwine is bringing to consumers a special beverage for the holidays. For the first time ever, it will offer a pre-mixed blend — Cheerwine Punch — in two-liter bottles. 

November 5, 2014

Craving Crusher on Tuesday announced that it has completed the development of its protein and weight management beverage Chocolate Craving Crusher, available in shot format.

October 29, 2014

Mike's Hard Lemonade Co. announced its newest seasonal flavor, Mike's Harder Apple Firebomb. 

October 9, 2014

Ocean Spray is known for its line of juices, but the brand will make a leap to the water aisle with the introduction of PACt cranberry extract water.

October 3, 2014

Locally relevant and personalized ads move shoppers from their screens into store aisles. That’s according to the findings of a recent study by G/O Digital, a provider of local, integrated digital marketing solutions.

September 30, 2014

More than half of consumers use coupon apps once or twice a month, with food and beverage being the most popular category, according to new data from Scanbuy, a provider of mobile engagement solutions.

September 29, 2014

Bai Brands on Monday announced the launch of Bai Bubbles, a carbonated beverage that adds to the company's line of antioxidant infusions.

September 29, 2014

Coca-Cola Co.'s Sprite brand is getting in the holiday spirit a little early with the reintroduction of a berry-flavored fan favorite.

September 22, 2014

TruMoo, a brand from Dean Foods, is bringing consumers a festive Halloween treat — Limited Edition TruMoo Orange Scream. 

September 17, 2014

Zico Beverages announced the introduction of a new hydration alternative that contains half the calories of a regular fruit drink. 

September 9, 2014

Reed's, a manufacturer of natural foods products, will add an organic coffee kombucha beverages to its line of Culture Club Kombucha.

August 15, 2014

The Coca-Cola Co. plans to acquire a 16.7% interest in Monster Beverage Corp. in a partnership arrangement involving brands, global distribution and $2.15 billion in cash.

August 13, 2014

Guinness, a brand from Diageo, announced the new Guinness Blonde American Lager, which incorporates American hops and Guinness yeast.

August 5, 2014

Anheuser-Busch, the company behind the line of Bud Light Lime Ritas, is adding the seasonal Apple-Ahhh-Rita variety to store shelves across the country.

July 24, 2014

A new beverage company, Zone 8, has launched its line of juices and teas with the promise that they contain “no artificial anything.”

June 28, 2014

Beverages play an important role in today's drug stores, and the segment is only becoming more diverse as such offerings as sports drinks and enhanced waters increasingly hit the market, alongside ever-popular carbonated beverages. To shed light on some of the biggest trends sweeping the category and to help retailers better understand how to better leverage the power of shopping occasions, DSNTV recently interviewed John Carroll of Coca-Cola for its Executive Viewpoint video series.

June 20, 2014

Mikes Hard Lemonade Co., producer of the flavored malt beverage Mike's Hard Lemonade, recognized its 1 millionth fan on Facebook by going all out. Literally.

June 11, 2014

Bolthouse Farms announced that it will be releasing a new summer-only refreshment that puts a twist on a classic beverage.

May 30, 2014

Jones Soda Co. announced an expansion to its line of natural sodas into the Pacific Northwest, Texas and Canada.

May 30, 2014

Pure Leaf Iced Tea, a product from the Pepsi Lipton Tea partnership, earlier this week announced that it would be continuing its partnership with television personality Gail Simmons to support the brand's "Share the Love of Leaves" program.

May 5, 2014

"With advertising and other forms of traditional media playing a less dominant role in how consumers interact with brands, breaking through with packaging is more significant than ever," writes Crystal Bennett, partner at Little Big Brands, in her latest blog post.

May 5, 2014

Consumers have “no regrets” when it comes to dropping national food, beverage and household brand names from their shopping lists.