April 9, 2015

The oft-requested flavor will be available in bottles againfor spring and summer 2015, along with another flavor that, until now, was exclusive to Taco Bell.

April 6, 2015
Kool-Aid announced the debut of Kool-Aid Easy Mix, which the brand said offers consumers convenience and value, with half the sugar of leading regular sodas. 
 
March 24, 2015

Cascade Ice leveraged social media to help roll out its latest flavor.

March 17, 2015

The brand said the purchasing habits of busy consumers indicated a trend around such products as iced coffee, almond milk and protein, leading to the rollout of its latest beverage.

March 16, 2015

Beverage industry veteran Lance Collins will partner with award-winning songwriter Lukasz Gottwald, also known as Dr. Luke, to launch Core Natural Water. 

February 9, 2015

Greater consumer interest in the pursuit of health-and-wellness lifestyles may be contributing to a lessened sensitivy in price across the category.

 

January 21, 2015

PepsiCo on Wednesday announced that its line of Mountain Dew Kickstart beverages will get two new flavors. The new additions — Pineapple Orange Mango and Strawberry Kiwi — combine the rush of a Mountain Dew beverage with fruit juice and coconut water.

 

January 12, 2015

TruMoo announced the return of its limited edition Chocolate Marshmallow milk to help make the winter months a little sweeter for both kids and kids at heart.

 

December 8, 2014

 Jelly Belly Candy Co. announced a festive way to ring in the New Year with the introduction of new Champagne Jelly Belly beans. 

November 20, 2014

Healthy Mama brand on Thursday debuted its second caffeine-free protein energy beverage flavor, Boost It Up! Pom Cherry.

November 17, 2014

Pepsi has entered the artisanal beverage space with Caleb’s Kola, a drink made with cane sugar, kola nut extract and a blend of spices packaged in 10-oz. glass bottles. Each bottle has 110 calories and 29 grams of sugar.

November 12, 2014

North Carolina-based brand Cheerwine is bringing to consumers a special beverage for the holidays. For the first time ever, it will offer a pre-mixed blend — Cheerwine Punch — in two-liter bottles. 

November 5, 2014

Craving Crusher on Tuesday announced that it has completed the development of its protein and weight management beverage Chocolate Craving Crusher, available in shot format.

October 29, 2014

Mike's Hard Lemonade Co. announced its newest seasonal flavor, Mike's Harder Apple Firebomb. 

October 9, 2014

Ocean Spray is known for its line of juices, but the brand will make a leap to the water aisle with the introduction of PACt cranberry extract water.

October 3, 2014

Locally relevant and personalized ads move shoppers from their screens into store aisles. That’s according to the findings of a recent study by G/O Digital, a provider of local, integrated digital marketing solutions.

September 30, 2014

More than half of consumers use coupon apps once or twice a month, with food and beverage being the most popular category, according to new data from Scanbuy, a provider of mobile engagement solutions.

September 29, 2014

Bai Brands on Monday announced the launch of Bai Bubbles, a carbonated beverage that adds to the company's line of antioxidant infusions.

September 29, 2014

Coca-Cola Co.'s Sprite brand is getting in the holiday spirit a little early with the reintroduction of a berry-flavored fan favorite.

September 22, 2014

TruMoo, a brand from Dean Foods, is bringing consumers a festive Halloween treat — Limited Edition TruMoo Orange Scream. 

September 17, 2014

Zico Beverages announced the introduction of a new hydration alternative that contains half the calories of a regular fruit drink. 

September 9, 2014

Reed's, a manufacturer of natural foods products, will add an organic coffee kombucha beverages to its line of Culture Club Kombucha.

August 15, 2014

The Coca-Cola Co. plans to acquire a 16.7% interest in Monster Beverage Corp. in a partnership arrangement involving brands, global distribution and $2.15 billion in cash.

August 13, 2014

Guinness, a brand from Diageo, announced the new Guinness Blonde American Lager, which incorporates American hops and Guinness yeast.