August 15, 2014

The Coca-Cola Co. plans to acquire a 16.7% interest in Monster Beverage Corp. in a partnership arrangement involving brands, global distribution and $2.15 billion in cash.

August 13, 2014

Guinness, a brand from Diageo, announced the new Guinness Blonde American Lager, which incorporates American hops and Guinness yeast.

August 5, 2014

Anheuser-Busch, the company behind the line of Bud Light Lime Ritas, is adding the seasonal Apple-Ahhh-Rita variety to store shelves across the country.

July 24, 2014

A new beverage company, Zone 8, has launched its line of juices and teas with the promise that they contain “no artificial anything.”

June 28, 2014

Beverages play an important role in today's drug stores, and the segment is only becoming more diverse as such offerings as sports drinks and enhanced waters increasingly hit the market, alongside ever-popular carbonated beverages. To shed light on some of the biggest trends sweeping the category and to help retailers better understand how to better leverage the power of shopping occasions, DSNTV recently interviewed John Carroll of Coca-Cola for its Executive Viewpoint video series.

June 20, 2014

Mikes Hard Lemonade Co., producer of the flavored malt beverage Mike's Hard Lemonade, recognized its 1 millionth fan on Facebook by going all out. Literally.

June 11, 2014

Bolthouse Farms announced that it will be releasing a new summer-only refreshment that puts a twist on a classic beverage.

May 30, 2014

Jones Soda Co. announced an expansion to its line of natural sodas into the Pacific Northwest, Texas and Canada.

May 30, 2014

Pure Leaf Iced Tea, a product from the Pepsi Lipton Tea partnership, earlier this week announced that it would be continuing its partnership with television personality Gail Simmons to support the brand's "Share the Love of Leaves" program.

May 5, 2014

"With advertising and other forms of traditional media playing a less dominant role in how consumers interact with brands, breaking through with packaging is more significant than ever," writes Crystal Bennett, partner at Little Big Brands, in her latest blog post.

May 5, 2014

Consumers have “no regrets” when it comes to dropping national food, beverage and household brand names from their shopping lists.

April 30, 2014

Ocean Spray Cranberries, a producer of cranberry products, on Tuesday celebrated the grand opening of its newest beverage facility in the Upper Macungie Township of Pennsylvania.

April 24, 2014

Mountain Dew, a brand from PepsiCo, on Thursday announced that for the first time, Mtn Dew Baja Blast — which is only available as a fountain beverage at Taco Bell — will make the leap to store shelves for a limited time beginning May 5.

April 4, 2014

PepsiCo and Major League Baseball Properties earlier this week announced an extension of their sponsorship agreement, further building on a relationship that has spanned more than 15 years.

April 2, 2014

Amp Energy, an energy drink from PepsiCo, announced a partnership with racing star Dale Earnhardt Jr. to produce a new sour grape flavor.

March 28, 2014

Rexam, a global beverage can maker, announced that its recovery drink, Formula O2, has hit the market.

March 24, 2014

S&D Beverage Innovations, a division of S&D Coffee, a custom coffee roaster and blender of iced tea for the foodservice industry, announced the introduction of MilkSplash, a new milk flavoring for parents who want their kids to drink more milk and make health-conscious beverage choices.

March 19, 2014

Sprite, a beverage from Coca-Cola Co., has created a new flavor with the help of NBA star LeBron James. The limited-edition Sprite 6 Mix combines the traditional taste of Sprite with a splash of cherry and orange flavor.

March 13, 2014

Mountain Dew, a beverage from PepsiCo, announced the launch of "Green Label Studios: Open Call," a nationwide content project calling on creators to submit their best work for the chance to win a $250,000 production grant to create content for Green-Label.com — a hub created by Mountain Dew and Complex Media that covers the voices and stories of youth culture.

March 12, 2014

IRI announced on Wednesday the results of its 2013 New Product Pacesetters report, a benchmark analysis of exceptional first-year consumer packaged goods sales success for newly launched products.

March 7, 2014

Good2grow, a line of healthy children's beverages, announced its nationwide debut at major grocery and convenience stores. Its foray into the healthy children's beverage category is significant, the company said.

March 5, 2014

MillerCoors on Tuesday announced that a new hard cider, Smith & Forge, will be launched nationally this month.

February 27, 2014

Skinnygirl brand last week announced its latest take on low-calorie beverages — its new Skinnygirl Water Enhancers, which will launch in March at food retailers across the United States.

February 27, 2014

In celebration of its 10-year anniversary, coconut water brand Vita Coco announced a new, all-natural beverage, which is slated to hit grocery stores nationwide beginning in April.