Marley Beverage Co., a partnership with the family of the legendary reggae artist that promotes a wide range of healthy, natural drinks, is set to relaunch One Drop, a ready-to-drink premium Jamaican coffee beverage made with real cane sugar and all-natural ingredients, the company announced.
Health and wellness not only is the most compelling trend in today’s consumer packaged goods environment, but it also is among the hardest on which to capitalize, noted IRI Consulting in its new executive briefing, “What’s in Store for Health & Wellness.”
Arizona Beverages is adding three new Rickeys flavors, a beverage that combines a balance of sweet fruit and tart lime inspired by the Brooklyn original soda fountain novelty, the company announced this week.
Jones Soda, a beverage company known for its colorful sodas and customer-designed packaging, announced the launch of Natural Jones Soda available in four flavors and made without high fructose corn syrup.
Coke Zero has seen double-digit sales growth over the last five years, according to the company, and Coke is hoping to increase those numbers even more this summer with the release of Caffeine Free Coke Zero.
The Council for Responsible Nutrition issued recommended guidelines for caffeine-containing dietary supplement products, expanding its self-regulatory initiatives that encourage best practices within the supplement industry.
In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.
The Council for Responsible Nutrition announced the addition of six new members, including voting members Evolva Nutrition and NutraGenesis and associate members American Nurse Practitioner Foundation, HFL Sport Science, Intertek Cantox and Loeb & Loeb.
True Drinks, a healthy beverage provider, has launched a new marketing campaign behind its Aquaball healthy kids' drinks in support of First Lady Michelle Obama's "Let's Move!" healthy food and exercise campaign to battle childhood obesity.