December 6, 2011

Star Nutrition on Monday announced the launch of the PRO-3 Thin Sport Incredisocks to its Incrediwear portfolio.

November 7, 2011

Sweet'N Low and Olympic athlete Dominique Dawes have joined forces to address the growing diabetes epidemic in honor of National Diabetes Month.

September 28, 2011

GNC Holdings on Wednesday announced that Jenn Brown, two-time Emmy Award-winning sports journalist, has joined the GNC LiveWell team as its newest brand ambassador.

August 22, 2011

GNC on Monday named Nora Tobin — competitive beach volleyball athlete, National Academy of Sports Medicine-certified professional trainer, yoga instructor and upcoming author — to the specialty retailer's GNC LiveWell team as its newest brand ambassador.

July 26, 2011

Yogurt brand The Greek Gods announced that it has brought on a new spokesman.

February 22, 2011

L'Oréal Paris has named Aimee Mullins, athlete, fashion model and actress, as its newest global ambassador.

January 24, 2011

It seems that MillerCoors' Miller High Life brand is taking the high road when it comes to pricey endorsement and sponsorship deals.

December 22, 2010

The FRS Co., the manufacturer of FRS Healthy Energy products, on Tuesday named Denver Bronco first-round pick Tim Tebow to its FRS Healthy Energy team as its latest professional athlete spokesman.

November 8, 2010

3M Skin and Wound Care has announced the relaunch of the 3M Cavilon professional skin...

October 24, 2010

Prolab Nutrition on Monday announced the relaunch of its consumer website, which now includes a...

October 17, 2010

Mission Skincare on Monday announced a new licensing agreement with Major Leagure Baseball Properties around...

November 8, 2009

The ultimate impact in allowing local municipalities to regulate what’s prescription and what isn’t, will...