July 2, 2014

BOOM! By Cindy Joseph!, which was founded by model and makeup artist Cindy Joseph, has expanded its portfolio with the new Boomstick Minis.

June 3, 2014

Crystal Light, a brand from Kraft Foods Group, on Monday announced a partnership with singer-songwriter Miranda Lambert for her upcoming "Platinum" tour.

May 12, 2014

Real Techniques, a Paris Presents brand, is calling all beauty lovers to reveal their inner artist through a sponsored marketing program with Allure magazine.

May 7, 2014

Costco appears to be stepping up its beauty presence by teaming up with beauty experts in nail, hair, skin and face.

May 1, 2014

Professional skateboarder Paul Rodriguez, also known as “P-Rod,” is partnering with Unilever’s Axe men’s grooming brand to take his style off the board and into the personal care aisles.

April 22, 2014

Maybelline New York has named Yadim Carranza as the brand's global makeup artist, providing artistic vision for Maybelline New York makeup and becoming the voice of the brand to consumers, press and industry influencers.

April 10, 2014

Recording artist Sara Evans is teaming up with the makers of Hidden Valley Original Ranch products for "Twist on Tonight" activity boxes, an initiative aimed at helping families find better ways to spend quality time together when evenings get hectic.

February 28, 2014

Sally Hansen has signed nail artist Madeline Poole as global color ambassador, Trend Expert and artistic adviser.

February 27, 2014

This week, Procter & Gamble’s Oral-B and Crest 3D White brands announced a donation of $500,000 to benefit the Pies Descalzos Foundation, which was founded by recording artist and 3D White Global Ambassador Shakira.

January 27, 2014

Coty has partnered with singer and songwriter Enrique Iglesias to develop his own line of signature fragrances.

January 27, 2014

Hair and skin care brand SheaMoisture has announced that it is the official sponsor of the Korto Momolu Fall/Winter 2014 Collection at New York Fashion Week.

January 21, 2014

Revlon has tapped recording artist Carrie Underwood to join Almay as a global brand ambassador.

January 16, 2014

Target is gearing up for spring with the launch of new Sonia Kashuk makeup, beauty tools and cosmetic bags available exclusively at Target beginning in March.

January 14, 2014

Unilever’s Degree Women, which is an official sponsor of the 56th Grammy Awards, is teaming up with music artist Ciara to chronicle her journey toward fine-tuning and perfecting her after-party performance for the music industry’s biggest event of the year.

January 9, 2014

GlaxoSmithKline recently tapped Emmy-nominated choreographer, “Dancing with the Stars” professional dancer and recording artist Mark Ballas to headline the company’s Blueprint to Quit smoking-cessation program.

December 10, 2013

Value beauty brand Wet 'n Wild and its global beauty ambassador, eight-time Grammy award-winning artist, Fergie, have a big reason to celebrate.

November 20, 2013

NEW YORK — During a red carpet celebration Tuesday evening at its newly remodeled Wellness store in New York's West Village neighborhood, Rite Aid unveiled and celebrated the exclusive launch of the Eddie Funkhouser beauty line at select Beauty Vision stores.

November 19, 2013

Music artist Pitbull has announced the launch of new scents for men and women, Pitbull Premier Fragrances, which will be available exclusively on Amazon.com beginning Dec. 1.

November 11, 2013

Procter & Gamble’s Crest and Oral-B 3D White have announced a global call-to-action inviting fans around the world to share the power and stories of their smiles. This global movement kicked off with the debut of Shakira’s SmileStory video at the exclusive Crest & Oral-B Blue & White Gala in Barcelona and live stream around the world.

October 23, 2013

Coty’s Rimmel London beauty brand, which is celebrating its 180th anniversary, unveiled during a press event on Tuesday its spring 2014 collection, featuring products for eyes, face, lips and nails.

October 1, 2013

Nest Fragrances has announced the launch of the Nest Fine Fragrances Collection at Sephora. The collection of five fragrances will be available for purchase starting this week in 160 Sephora stores across the United States and on Sephora.com.

September 25, 2013

OPI is launching 18 new limited-edition holiday nail lacquers inspired by recording artist Mariah Carey.

August 23, 2013

Unilever’s Degree Women is teaming up with music artist Ciara for its “Do:More” campaign, which aims to encourage women nationwide to challenge themselves and pursue their passions.

May 17, 2013

Marley Beverage Co., a partnership with the family of the legendary reggae artist that promotes a wide range of healthy, natural drinks, is set to relaunch One Drop, a ready-to-drink premium Jamaican coffee beverage made with real cane sugar and all-natural ingredients, the company announced.