August 13, 2012

In honor of the London 2012 Olympic Games being the first in modern history in which women competed in as many sports as men, Procter & Gamble’s hair care brand Pantene celebrated the success of its 11 athlete beauty ambassadors —10 of whom competed in London — for their 12 medals and embodiment of Pantene motto “Healthy is the New Beautiful.”

July 31, 2012

As part of Rite Aid’s new Wellness store formats, Rite Aid has positioned its Wellness Ambassador in front of the OTC aisles armed with an iPad that has access to vetted health information.

July 30, 2012

Incorporated into the new store formats currently being rolled out by both Walgreens and Rite Aid is a new store associate position with the primary function of proactively engaging customers in the OTC aisle. Walgreens calls them Health Guides; Rite Aid calls them Wellness Ambassadors.

July 30, 2012

One of the most visible representations of Rite Aid’s efforts to make a comeback is its Wellness store format. The company first unveiled the format in several test markets in the Northeast last year, gradually expanding it to other states.

July 27, 2012

Save-A-Lot, a hard-discount, limited-assortment grocery chain and a wholly owned subsidiary of Supervalu, kicked off its 2012 Fuel Your Family Road Trip in Orlando to raise awareness of Save-A-Lot stores as the go-to destination for affordable food.

July 5, 2012

Young actress and model Holly Harrell has joined Little Royal's Hair Care's list of celebrity ambassadors.

July 5, 2012

Skin care brand Neutrogena, through its annual Neutrogena Wave for Change campaign, is aiming to empower teens and encouraging them to make a difference by donating to educational charities to improve school programs and amenities for children of underserved communities.

June 11, 2012

Save-A-Lot, a wholly owned subsidiary of Supervalu, on Monday launched a national search for a team of two interns to serve as brand ambassadors — or more aptly titled Road Scholars — for its 2012 Fuel Your Family Road Trip campaign.

March 22, 2012

Revlon brand ambassadors Halle Berry, Emma Stone and Olivia Wilde will host this year's EIF Revlon Run/Walk for Women taking place in New York on May 5 and in Los Angeles on May 12.

February 17, 2012

Beauty company Revlon posted a 4.5% sales gain in 2011, driven in part by its acquisition of Sinful Colors and higher sales of Revlon and Almay color cosmetics, and Revlon ColorSilk hair color.

January 26, 2012

Procter & Gamble’s Pantene hair care brand will support 11 female athletes as its newest beauty ambassadors. The group will be featured in Pantene’s first global marketing campaign to support the Olympic Games.

January 18, 2012

GNC announced that two U.S. Women's National Soccer Team players will serve as GNC LiveWell brand ambassadors.

January 18, 2012

Procter & Gamble’s Gillette male grooming brand has teamed up with three entertainment icons to unveil a styling tool for men with facial hair: Gillette Fusion ProGlide Styler.

January 13, 2012

Neutrogena has announced that Mexican actress and recording artist Sandra Echeverria has signed on as its newest U.S. brand ambassador.

December 9, 2011

Pfizer Consumer Healthcare on Thursday unveiled a Jon Bon Jovi testimonial as its latest commercial that's part of its "Advil Stories" campaign.

December 5, 2011

When someone says “pharmacy automation and technology,” the image that most likely springs to mind is a pharmacy robot dispensing pills in a bottle or pharmacists managing operations or looking at patients’ medical records and electronic prescriptions with the latest pharmacy software.


November 17, 2011

Consumer loyalty isn't driven by rewards programs but shopping experiences that create strong psychological connections, according to a new report from PwC.

November 4, 2011

Unilever has agreed to acquire Russian beauty company Concern Kalina, which significantly will strengthen its foothold in skin care and hair care in Russia.

October 10, 2011

Reckitt Benckiser’s Clearasil skin care brand has launched a Facebook search for consumer brand ambassadors.

August 31, 2011

Downy is seeking to break a Guinness World Record for the most hugs given in eight hours by a team.

August 10, 2011

Revlon has signed celebrities Emma Stone and Olivia Wilde as global brand ambassadors for the Revlon brand.

August 10, 2011

Save-A-Lot, the hard-discount, limited-assortment grocery chain owned by Supervalu, on Tuesday dispatched two "brand ambassadors" on the Save-A-Lot Fuel Your Family Road Trip.

May 5, 2011

Procter & Gamble has announced a new advertising campaign for its Pantene hair care brand, featuring actresses Eva Mendes and Naomi Watts.

April 25, 2011


Shoppers of Bed Bath & Beyond’s Upper East Side location in New York can experience the ultimate beauty destination thanks to the recent opening there of L’Oréal Paris’ first-ever “boutique.”