January 13, 2012

Neutrogena has announced that Mexican actress and recording artist Sandra Echeverria has signed on as its newest U.S. brand ambassador.

December 21, 2011

Proactiv, a maker of acne-fighting skin care products, has announced that Naya Rivera, star of the television show “Glee,” is its newest celebrity ambassador.

December 15, 2011

Broadway Nails has announced that Nicole Scherzinger, lead singer for The Pussycat Dolls, will be the celebrity brand ambassador for its new imPRESS press-on manicure.

December 5, 2011

Procter & Gamble’s Head & Shoulders brand has unveiled "The Good Girlfriend Guide," an e-manual of positive girlfriend-to-girlfriend advice tackling everything from beauty faux pas to relationship hang-ups.

November 29, 2011

The Art of Shaving, a Procter & Gamble brand, has introduced a follow-up campaign to its "The Brotherhood of Shaving" campaign, which shows off the individual lifestyle approaches to a man's daily shaving ritual.

October 20, 2011

Procter & Gamble’s beauty brand CoverGirl has tapped actress Paula Patton as its newest celebrity brand ambassador for its Queen Collection, the company recently announced via Twitter.

October 17, 2011

ConAgra Foods announced that "Top Chef" contestant Ryan Scott has earned a title whereby he will promote an exclusive line of Healthy Choice items.

September 28, 2011

GNC Holdings on Wednesday announced that Jenn Brown, two-time Emmy Award-winning sports journalist, has joined the GNC LiveWell team as its newest brand ambassador.

September 14, 2011

ConAgra Foods brand Healthy Choice has enlisted Bravo's competitive cooking reality show "Top Chef" to launch its latest line of frozen entrées.

August 22, 2011

GNC on Monday named Nora Tobin — competitive beach volleyball athlete, National Academy of Sports Medicine-certified professional trainer, yoga instructor and upcoming author — to the specialty retailer's GNC LiveWell team as its newest brand ambassador.

August 17, 2011

L'Oréal Paris has expanded its roster of experts with the addition of New York dermatologist Gervaise Gerstner as the brand’s new professional ambassador.

July 26, 2011

McNeil Consumer on Tuesday announced a partnership with 12-time Olympic medalist, best-selling author and mother Dara Torres, who will serve as a brand ambassador for the external analgesic Bengay.

July 25, 2011

Procter & Gamble's Head & Shoulders has tapped Alyson Hannigan, star of CBS' "How I Met Your Mother" and "American Pie," to be the brand's female ambassador. Hannigan will appear in a campaign targeting female consumers starting this month.

July 6, 2011

The new Duane Reade flagship Wall Street store, visited by Drug Store News in an exclusive tour on Tuesday, represents the first American retailer to employ a next-generation digital signage solution from Lawrence called the Tensator Virtual Assistant, which uses the very latest in holographic imaging and audio-visual technology to create the illusion of a real person.

June 23, 2011

Novo Nordisk has teamed up with actor Chris Noth to underscore the importance of early diabetes screening and detection.

March 30, 2011

French beauty company L'Oréal Paris has tapped French model Madame Ines de la Fressange to join its family of brand ambassadors.

February 23, 2011

Procter & Gamble's Head & Shoulders brand has welcomed Minnesota Twins All-Star catcher Joe Mauer as its newest brand ambassador.

February 22, 2011

L'Oréal Paris has named Aimee Mullins, athlete, fashion model and actress, as its newest global ambassador.

February 3, 2011

Gillette Venus has selected actress, singer and "American Idol" judge Jennifer Lopez to be its first-ever global ambassador, appearing in all elements of the brand's 2011 marketing campaign and supporting the total brand portfolio.

January 31, 2011

The National Hockey League and diaper brand Huggies have teamed up for a month-long campaign to collect diapers and donations for families and babies in need across North America.

December 17, 2010

Flirt! Cosmetics, which is available exclusively at Kohl's, has teamed up with "Glee" star Heather Morris, who will be the new celebrity style ambassador in support of the brand's spring 2011 product collection.

December 7, 2010

Procter & Gamble has inked a multiyear partnership with National Hockey League star Alex Ovechkin to serve as a Gillette brand ambassador.

December 6, 2010

L'Oréal Paris has selected recording artist and actress Jennifer Lopez as its newest global brand ambassador.

October 19, 2010

Katz Group Canada’s flagship Rexall drug store chain has unveiled a new retail format aimed...