July 31, 2012

As part of Rite Aid’s new Wellness store formats, Rite Aid has positioned its Wellness Ambassador in front of the OTC aisles armed with an iPad that has access to vetted health information.

July 19, 2012

Beauty brand Wet 'n Wild — which is a division of Markwins North America — started the year by signing superstar Fergie as its very first global beauty ambassador, and now the brand has announced its expansion into an additional 500 Walmart stores beginning in late July.

July 17, 2012

A consumer electronics cleaning products brand has tapped a former National Football League linebacker to serve as its brand ambassador.

July 2, 2012

Procter & Gamble has announced that Jordyn Wieber, reigning All-Around World Champion, will serve as an ambassador for P&G Beauty brands, including CoverGirl, Head & Shoulders, Olay and Venus.

June 27, 2012

Celsius Holdings on Monday welcomed Tony Little, worldwide fitness icon and Fitness Hall of Fame Inductee.

June 21, 2012

Celebrity chef Giada De Laurentiis is partnering with Clairol Natural Instincts as the brand’s new celebrity ambassador.

May 29, 2012

Celebrity chef Giada De Laurentiis is partnering with Clairol Natural Instincts as the brand’s new celebrity ambassador.

May 14, 2012

Nourish by Sensible Organics, an organic beauty and personal care brand that launches this month exclusively at Whole Foods Market nationwide, has signed actress Christine Taylor to be its national brand ambassador.

April 27, 2012

Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

April 9, 2012

Lily.B Skincare, a line of natural skin care products, has named Grammy Award-winning singer and songwriter Colbie Caillat as the brand's official spokeswoman.

March 21, 2012

AmLactin Alpha-Hydroxy Skin Care, an Upsher-Smith skin care brand, has announced that 12-time Olympic medalist and best-selling author Dara Torres will serve as its first-ever brand ambassador.

February 28, 2012

Markwins Beauty’s value cosmetics brand Wet 'n Wild has signed a deal with DMV Diedrichs Markenvertrieb to launch the brand in the German market.

February 22, 2012

Cosmetics brand Wet 'n Wild, which is a division of Markwins Beauty Products, has named pop star Fergie as its global beauty ambassador beginning in 2012.

January 20, 2012

Procter & Gamble Beauty has partnered with Alicia Sacramone, Beijing 2008 Olympic Games silver medalist, who will serve as an ambassador for P&G beauty brands, including CoverGirl, Olay, Pantene and Secret.

January 13, 2012

Neutrogena has announced that Mexican actress and recording artist Sandra Echeverria has signed on as its newest U.S. brand ambassador.

December 21, 2011

Proactiv, a maker of acne-fighting skin care products, has announced that Naya Rivera, star of the television show “Glee,” is its newest celebrity ambassador.

December 15, 2011

Broadway Nails has announced that Nicole Scherzinger, lead singer for The Pussycat Dolls, will be the celebrity brand ambassador for its new imPRESS press-on manicure.

December 5, 2011

Procter & Gamble’s Head & Shoulders brand has unveiled "The Good Girlfriend Guide," an e-manual of positive girlfriend-to-girlfriend advice tackling everything from beauty faux pas to relationship hang-ups.

November 29, 2011

The Art of Shaving, a Procter & Gamble brand, has introduced a follow-up campaign to its "The Brotherhood of Shaving" campaign, which shows off the individual lifestyle approaches to a man's daily shaving ritual.

October 20, 2011

Procter & Gamble’s beauty brand CoverGirl has tapped actress Paula Patton as its newest celebrity brand ambassador for its Queen Collection, the company recently announced via Twitter.

October 17, 2011

ConAgra Foods announced that "Top Chef" contestant Ryan Scott has earned a title whereby he will promote an exclusive line of Healthy Choice items.

September 28, 2011

GNC Holdings on Wednesday announced that Jenn Brown, two-time Emmy Award-winning sports journalist, has joined the GNC LiveWell team as its newest brand ambassador.

September 14, 2011

ConAgra Foods brand Healthy Choice has enlisted Bravo's competitive cooking reality show "Top Chef" to launch its latest line of frozen entrées.

August 22, 2011

GNC on Monday named Nora Tobin — competitive beach volleyball athlete, National Academy of Sports Medicine-certified professional trainer, yoga instructor and upcoming author — to the specialty retailer's GNC LiveWell team as its newest brand ambassador.