January 31, 2013

Procter & Gamble’s Head & Shoulders, the official shampoo of Major League Baseball, has announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.

October 3, 2012

Procter & Gamble’s hair care brand Pantene has announced that Canadian actress, philanthropist and star Lisa Ray is the new Pantene Beautiful Lengths ambassador in Canada; who will encourage Canadians to grow and share their hair for cancer.

September 21, 2012

As students across the country head back to school, Procter & Gamble’s Secret Deodorant brand is gearing up for the second year of its Mean Stinks anti-bullying movement.

September 19, 2012

Actress and Stand Up To Cancer ambassador Marg Helgenberger will appear in a new public service campaign on behalf of The Safeway Foundation and Stand Up To Cancer, the companies announced Wednesday.

September 18, 2012

L'Oréal Paris has officially announced actress Lea Michele as the brand's newest ambassador.

September 10, 2012

Procter & Gamble, a worldwide Olympic partner, is celebrating the success of the London 2012 Paralympic Games, and is recognizing the performances delivered by the Canadian Paralympic Team.

September 4, 2012

Beauty brand Wet 'n Wild took 2012 by storm by signing international pop culture icon Fergie as its first ever global beauty ambassador and has now announced the launch of the first line from the collaboration.

August 2, 2012

Wisk Deep Clean has tapped its first-ever "sweat ambassador," the laundry brand said.

July 31, 2012

As part of Rite Aid’s new Wellness store formats, Rite Aid has positioned its Wellness Ambassador in front of the OTC aisles armed with an iPad that has access to vetted health information.

July 19, 2012

Beauty brand Wet 'n Wild — which is a division of Markwins North America — started the year by signing superstar Fergie as its very first global beauty ambassador, and now the brand has announced its expansion into an additional 500 Walmart stores beginning in late July.

July 17, 2012

A consumer electronics cleaning products brand has tapped a former National Football League linebacker to serve as its brand ambassador.

July 2, 2012

Procter & Gamble has announced that Jordyn Wieber, reigning All-Around World Champion, will serve as an ambassador for P&G Beauty brands, including CoverGirl, Head & Shoulders, Olay and Venus.

June 27, 2012

Celsius Holdings on Monday welcomed Tony Little, worldwide fitness icon and Fitness Hall of Fame Inductee.

June 21, 2012

Celebrity chef Giada De Laurentiis is partnering with Clairol Natural Instincts as the brand’s new celebrity ambassador.

May 29, 2012

Celebrity chef Giada De Laurentiis is partnering with Clairol Natural Instincts as the brand’s new celebrity ambassador.

May 14, 2012

Nourish by Sensible Organics, an organic beauty and personal care brand that launches this month exclusively at Whole Foods Market nationwide, has signed actress Christine Taylor to be its national brand ambassador.

April 27, 2012

Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

April 9, 2012

Lily.B Skincare, a line of natural skin care products, has named Grammy Award-winning singer and songwriter Colbie Caillat as the brand's official spokeswoman.

March 21, 2012

AmLactin Alpha-Hydroxy Skin Care, an Upsher-Smith skin care brand, has announced that 12-time Olympic medalist and best-selling author Dara Torres will serve as its first-ever brand ambassador.

February 28, 2012

Markwins Beauty’s value cosmetics brand Wet 'n Wild has signed a deal with DMV Diedrichs Markenvertrieb to launch the brand in the German market.

February 22, 2012

Cosmetics brand Wet 'n Wild, which is a division of Markwins Beauty Products, has named pop star Fergie as its global beauty ambassador beginning in 2012.

January 20, 2012

Procter & Gamble Beauty has partnered with Alicia Sacramone, Beijing 2008 Olympic Games silver medalist, who will serve as an ambassador for P&G beauty brands, including CoverGirl, Olay, Pantene and Secret.

January 13, 2012

Neutrogena has announced that Mexican actress and recording artist Sandra Echeverria has signed on as its newest U.S. brand ambassador.

December 21, 2011

Proactiv, a maker of acne-fighting skin care products, has announced that Naya Rivera, star of the television show “Glee,” is its newest celebrity ambassador.